Thinking of pranking your customers with a hilarious April Fools’ email but are worried about landing flat instead of funny? You should be. Executing a successful April Fool’s email campaign requires more than just a good chuckle. You’ve come to the right place if you’re ready to learn from the best (and maybe share a […]
Writing can get kind of lonely sometimes. Not only that, but it can get stale. Sometimes we fall into a formula when we write books, or we can’t get ourselves past the first few chapters of an idea, or we’re stuck in the dreaded middle section of our novel for what feels like forever. It […]
Marketing has always been about how to reach (and sell to) an audience. What’s changed, as technology changes, is where you find that audience. In the early days of the automobile, one of the best places to find an audience was through a windshield. Why? Because Americans had newly discovered the freedom of car ownership, […]
We all know that if you’re creating a website, an About Us page is a must. However, what we might not know are some of the best practices to keep in mind when creating About Us pages. So, for this piece, we spoke to content marketing experts and asked them their thoughts on what makes […]
You do have your upcoming Black Friday email strategy planned, right? Look: People take less than 3 seconds to decide if they’ll click on your Black Friday marketing emails. If they open your email, you only have 11 seconds to keep their attention. You need to plan a Black Friday campaign that will stand out […]
Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. We are sure you know that. But it is also a really broad concept, with plenty of different tools and approaches to turn theory into action. How can you use it in a way that amazes your audience and makes […]
As humans, we all have this innate desire to feel special. That’s the reason we love sticking around with people and brands that make us feel valued and appreciated. Your customers are no different. And if you’re looking to make your customers feel the same way, what better time to do it than on their […]
Have you ever laughed at a scene in a book, movie, or play and wondered why it hit you so well? Satire is a unique form of communicating, often via the written word, but it isn’t just about getting laughs. While you’ve likely seen comedians use it in their jokes or satire used on talk […]
You have probably heard of Reese Witherspoon’s book club at some point over the years. In fact, recently you may have noticed that the mega popular, novel-turned-major-motion-picture, Where The Crawdads Sing, is not only a New York Times bestseller, but stamped with an important sticker: Part of Reese’s Book Club. So what exactly is this […]
Email remains the key marketing channel for a reason – it brings business results. With email, you can build a contact list with your target audience, learn what they need to know to become successful, and send them relevant information that helps solve their problems and decide whether to buy your products or services. Also, […]