While ecommerce businesses were tending to their customers, answering questions, and stocking shelves (if they also have a brick-and-mortar store), ActiveCampaign was hustling on their behalf. Through our abandoned cart automation, we helped the businesses we serve recover $10.5 million over the course of Black Friday weekend—a 56% YoY increase in recovered revenue. Not only […]
BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers. Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. But capturing market attention is well worth doing over […]
Looking for inspiration for your Black Friday social media posts? As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. From creative graphics and catchy captions to engaging videos and influencer collaborations, use these ideas and examples to make your Black […]
Your Black Friday email subject lines can help or hurt your holiday sales. However, with so much on your plate already, coming up with creative, compelling campaign ideas this late might feel like starting a 10K at the marathon finish line (woof). Black Friday has grown from a one-day, in-person shopping event to a week-long […]
You do have your upcoming Black Friday email strategy planned, right? Look: People take less than 3 seconds to decide if they’ll click on your Black Friday marketing emails. If they open your email, you only have 11 seconds to keep their attention. You need to plan a Black Friday campaign that will stand out […]
The closer we get to the biggest shopping day of the year, Black Friday, the more consumer excitement and anticipation builds. With much of that shopping starting online, businesses will need to be spot-on with their ad copy, making this avenue to sales a priority within their seasonal digital marketing strategy. In the U.S., approximately $41 billion […]
Home Business Magazine Online Meet Dexter R. Merritt Sr., the founder and CEO of Positive black imagesa fine art publishing and distribution company located in Gaithersburg, Maryland. Dexter R. Merritt Sr. After graduating from college in 1985, Mr. Merritt left Mississippi and settled in Dallas, Texas for eight years. As is the case with many […]
Pinterest is taking a unique approach to Black History Month, with a new ‘Find Your Routes’ Black Travel Hub initiativewhich aims to highlight places that have strong connections to Black history, while also showingcasing Black-owned businesses. As explained by Pinterest: “Find Your Routes” is inspired by The Negro Motorist Green Book aka “The Green Book”. […]
Conscious and Gentle Parenting- A Shift in Black Parenting?By. Ife Sangode-Olaitan As a relatively new parent I often reflect on my upbring, how I was raised, and my parent’s parenting styles. My parents, while different in their approach, strived to make sure that I felt supported and loved. And although I didn’t receive “whoopings” as […]
It’s December— lights are going up, all things pumpkin spice have been in cafes for months— so it’s time to pause and review how Twilio SendGrid processed the equivalent of 1+ emails per person on the planet during each day on Black Friday and Cyber Monday . If I had to summarize the cyber week […]