Recovering shopaholics turn to crafting The phenomenon of “deinfluencing” on social media marks a significant shift in consumer behavior, as an increasing number of individuals reassess their spending habits and the resultant environmental impact. This movement, gaining traction across various platforms, encourages users to question the necessity of purchases and the allure of trends promoted […]
Opinions expressed by Entrepreneur contributors are their own. Investing in digital marketing is no longer a desire but a strategic step that can lead a business to success. According to The Global Strategic Business Report, the digital marketing market is growing at an annual growth rate of 13.9%. So, it’s expected to reach a whopping […]
SEO and UX go hand in hand with digital marketing success in the digital age, but striking the right balance between the two is critical. Here’s a closer look at what you need to know about both to get ahead in 2024 and beyond. The days when you could successfully drive traffic to your site […]
The competition is fierce in the B2B marketplace. Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. According to BrightEdge Research, 68 percent of online time starts with a search. Busy decision-makers will not spend the time it takes to […]
Launching a new service or product is an exciting but tricky phase. It’s filled with possibilities, but also the need for careful planning – timing, and strategy are crucial. Succeeding in this endeavor also requires the ability to attract the right audience. As we embark on this journey, let’s dive into the world of product […]
In the ever-competitive world of email marketing, standing out and maintaining engagement with subscribers is a constant challenge. One powerful tool often overlooked is the “we miss you” email. These personalized messages are more than a gentle reminder to your subscribers; they are targeted, thoughtful expressions that breathe life into relationships that may have gone […]
The closer we get to the biggest shopping day of the year, Black Friday, the more consumer excitement and anticipation builds. With much of that shopping starting online, businesses will need to be spot-on with their ad copy, making this avenue to sales a priority within their seasonal digital marketing strategy. In the U.S., approximately $41 billion […]
I’ll be the first to admit that there’s a serious problem with romantic relationships in literature nowadays. And worse, this issue seems to be overlooked by the large majority of writers — until it’s too late, that is. The problem: The unrealistic and unhealthy portrayal of romantic relationships. There. I said it. And now people […]