As a coach, loyal and happy clients are one of the greatest factors that keep you in business. But the market is constantly growing, which then translates into more competition. That means you need more effort to gain or retain your clients now than before. To stand out, one of the most crucial things you […]
Tag Archives: Copy
It’s fair to say that AI has been the biggest surprise of the last year. Even though many people knew it was about to become a reality, I don’t think most of us could truthfully say we understood the immediate impacts it would have on our lives. And, without question, one of the areas that […]
How do you write great copy if you’re not a copywriter? Advertising legend David Ogilvy once said, “Tell the truth, but make the truth fascinating.” It’s still how you should think about copywriting. Often, marketers, small businesses, and non-writers alike think that the goal of copy is to amp up their offer – to blow […]
The closer we get to the biggest shopping day of the year, Black Friday, the more consumer excitement and anticipation builds. With much of that shopping starting online, businesses will need to be spot-on with their ad copy, making this avenue to sales a priority within their seasonal digital marketing strategy. In the U.S., approximately $41 billion […]
Increasingly, it’s hard to talk about marketing without mentioning artificial intelligence (AI) and ChatGPT. This innovative tool has quickly become a hot topic as we discover how it can transform our industry. While talking about AI can spark questions and ideas, experimenting with tools like ChatGPT will give you a better sense of how it […]
Google Business Profiles seems to allow some restaurants to copy a menu that it thinks it pulled for that restaurant from another source and use that copied menu to start to build your own menu in Google Business Profiles. Lluc B. Penycate spotted this feature the other day and posted about it on Twitter asking […]
Danny Sullivan from Google provided some advice and took some feedback on a specific example of when an original piece of research from a website was being outranked by a site copying its information. This specific example is for the query [r kelly net worth] where the original source of the information supposedly comes from […]
Opinions expressed by Entrepreneur contributors are their own. Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. the copy on your website is going to inform, entertain and hopefully motivate your users to take action — that is, as long as it’s persuasive […]
Words have power. There is no better proof than a well-written ad. The foundation of a great ad is the ad copy – the words used to inspire, intrigue, move, amuse, or surprise the audience. Effective ad copy compels the viewer to take the action that the advertiser wants. For anyone who has ever tried […]
ugh This is BeRealthe fast-growing new app which sends out a prompt to users at a random time each day, asking them to share a selfie of what they’re up to at that time, with a 2-minute time limit to respond: This is Instagram’s recently added ‘Dual’ camera feature: This is Instagram’s latest feature in […]
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