Building and maintaining connections is paramount in the vast business world. This is especially true for marketers and solopreneurs. But what happens when those connections—your customers—begin to fade away? Enter “win-back strategies.” These strategies are designed to rekindle relationships with customers who’ve drifted apart from your brand. Think of it like catching up with an […]
Rebuilding Business Relationships Rebuilding Business Relationships Rebuilding business relationships is an essential measure of any successful venture. Businesses must take the time to nurture their relationships to maximize success. According to entrepreneur Raphael Avraham Sternberg, businesses can take several key steps to restore and rebuild their business relationships. Here are some tips for businesses to […]
Did Dating Apps Ruin Sex and Relationships? They were supposed to make it so easy. After all hanging out at bars waiting to meet someone was so antiquated – surely dating apps would make finding a partner and easy sex a breeze. It’s 10 years since Tinder was unleashed onto a world eager for a […]
When someone actively fills out a form, that’s a good sign that they are incredibly engaged. Why else would they take time and volunteer information about themselves? That’s a great time to follow up with content, an email, or even direct outreach from someone on your team to ensure they stay engaged. Better yet, follow […]
Accounts in the ActiveCampaign CRM let you capture details about the businesses you work with and keep it all organized and easily actionable. You can see all contacts associated with a business, store and track details in account fields, use account fields to segment and personalize emails, and create multiple deals for an account. We’ve […]
When should you hand leads from marketing to sales? Where does marketing get visibility into sales processes? How can sales improve prospecting to nurture more warm opportunities? Using automated one to one email as part of you sales engagement automation strategy helps ensure every insight is aligned. Marketing can help deliver truly connected customer experiences, […]
I’ll be the first to admit that there’s a serious problem with romantic relationships in literature nowadays. And worse, this issue seems to be overlooked by the large majority of writers — until it’s too late, that is. The problem: The unrealistic and unhealthy portrayal of romantic relationships. There. I said it. And now people […]
One of the biggest problems that many brands face in their digital marketing programs is the silo effect. The silo effect refers to the lack of communication and sharing of information across different groups. Whether it’s because of inefficient tools, poor departmental practices, or other barriers, when there isn’t clear communication, the business suffers. While […]
Creating a good customer experience is no accident. You need a connected strategy to build great customer experiences, or you lose customers to companies that prioritize it. Professional and corporate users can now send in-person sales emails as part of an integrated engagement strategy. Integrated engagement allows you to combine all the channels that can […]
If a customer is not a single contact but a multi-contact company, how do you track activity, know what stage of your pipeline a prospect is in, and understand when and who to contact? With accounts in ActiveCampaign CRM, you can capture details about the companies you work with and keep everything organized and easy […]