Today is day 10 of the Google March 2024 core update rollout and Google March 2024 spam update. We believe we saw the core update touch down on March 8th and 9th and some possible recoveries or fluctuations on March 12th. Now I see more signs of Google search ranking volatility likely related to the […]
As I hinted in my last video recap (make sure to subscribe), I was seeing some early signs of an update on Friday, January 5th and 6th. Well, now there are more signals in where I am more confident to write about those Google Search ranking algorithm volatility. We are seeing both the automated tracking […]
While ecommerce businesses were tending to their customers, answering questions, and stocking shelves (if they also have a brick-and-mortar store), ActiveCampaign was hustling on their behalf. Through our abandoned cart automation, we helped the businesses we serve recover $10.5 million over the course of Black Friday weekend—a 56% YoY increase in recovered revenue. Not only […]
BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers. Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. But capturing market attention is well worth doing over […]
Looking for inspiration for your Black Friday social media posts? As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. From creative graphics and catchy captions to engaging videos and influencer collaborations, use these ideas and examples to make your Black […]
Your Black Friday email subject lines can help or hurt your holiday sales. However, with so much on your plate already, coming up with creative, compelling campaign ideas this late might feel like starting a 10K at the marathon finish line (woof). Black Friday has grown from a one-day, in-person shopping event to a week-long […]
You do have your upcoming Black Friday email strategy planned, right? Look: People take less than 3 seconds to decide if they’ll click on your Black Friday marketing emails. If they open your email, you only have 11 seconds to keep their attention. You need to plan a Black Friday campaign that will stand out […]
The closer we get to the biggest shopping day of the year, Black Friday, the more consumer excitement and anticipation builds. With much of that shopping starting online, businesses will need to be spot-on with their ad copy, making this avenue to sales a priority within their seasonal digital marketing strategy. In the U.S., approximately $41 billion […]
It’s December— lights are going up, all things pumpkin spice have been in cafes for months— so it’s time to pause and review how Twilio SendGrid processed the equivalent of 1+ emails per person on the planet during each day on Black Friday and Cyber Monday . If I had to summarize the cyber week […]
From the moment I launched The Flourish Market—a boutique that specializes in selling clothing, accessories, and gifts that have a bigger purpose—I knew that we would need to think about our holiday promotions differently. Given that most of the 200+ brands we partner with are B-corps or fair trade companies, our margins are already tighter […]