Google is now doing the Googling for its expansive U.S. audience — and news publishers are facing potentially multi-billion-dollar consequences caused by the change. Google announced on Tuesday that it is applying AI to high-impact elements of search, from AI summaries to pages of AI recommendations in clustered groups. AI summaries, which appear at the […]
Video content has become a powerful way to reach people through digital marketing. During 2023, people watched 17 hours of video content in an average week, and two-thirds of customers reported watching videos to learn more about brands. Not leveraging video can leave your brand behind. Keeping an eye on how others use videos and tracking video content […]
Opinions expressed by Entrepreneur contributors are their own. For every business striving to enhance visibility and market share, local listing marketing and social media are vital tools. And with 46% of all searches relating to location, the importance of local search marketing for enhancing visibility on Google is undeniable. Local listings give customers who are […]
Schema markup is code you add to your webpage that tells a search engine what your content is about. If you can tell Google the meaning behind your content, it can show your content to the right people. This can lead to an increase in organic traffic and improved conversions. This is what schema markup […]
Google is urging site owners and SEOs to have patience as the Google March 2024 core update continues to roll out over the coming weeks. Danny Sullivan, the Google Search Liaison, said on X to wait for the update to complete before deciding on what changes you may want to make. He wrote, “I would […]
Google seems to be testing a like, thumbs-up, button on image search results. The thumbs-up icon is near the share and save button and below the image, description and visit button. Here is a screenshot of this from Radu Oncescu on X: I personally cannot replicate this but Google has done like buttons on images […]
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We’re seeing more ranking fluctuations likely related to the Google March core and spam updates. Google Merchant Center Product Studio has new AI generated themed templates, one ready […]
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google posted an FAQ on pure spam manual actions. Microsoft is rolling out a new Microsoft Advertising console. Google local panels have a ton of new UI tests. […]
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google clarifies that page experience is not a direct ranking signal but core web vitals are (a limited one). Google shows reviews related to photos. Bing Webmaster Tools […]
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing a lot of rocking back and forth between the Google core and spam updates and manual actions – it is weird – but far from […]