The most effective and impactful marketing always comes from ecosystems. Just as coral reefs and rainforests are home to numerous species working together to help each other thrive, your email, social mediaand website should be part of an interconnected system. We can certainly appreciate the burning love that some marketers feel for one specific channel […]
The primary goal of marketing is conversion. There are a lot of secondary goals, such as brand recognition, but companies don’t survive unless people buy their products or services. Content marketing, like websites and blogs, is the best way to generate conversions in today’s digital marketing space. They start the conversion path that leads to […]
In April 2023, we had an important Google Core Update update, which affected the ranking of several websites, blogs, portals and e-commerces. Rock Content’s blog has also been affected, with much of our content losing position or dropping out of search engines altogether. This update pertains to products and content that contain reviews or ratings. […]
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Virtual event platform 6Connex had a solid year of growth in 2023, experiencing dramatic changes in web traffic, click-through rates, engagement, and more. They credit much of their success to content creation on behalf of WriterAccessRock Content’s content marketplace, and its talented team of industry-educated writers. As more and more virtual event platforms continue to […]
You’ve just checked the metrics on a piece you wrote a few weeks back and are horrified. Somehow, without you picking up on it, the impressions on that killer post you put together have dropped considerably. This leaves you with two options: Write more content to keep people coming to your website, or Refresh the […]
Ask anyone who has a business website what their goals are, and you’ll likely get an answer that includes more website visitors. While there are tons of metrics you’ll want to follow regarding the growth of your site, the truth is that most people hinge success or failure on the number of people who see […]
Google’s John Mueller said when it comes to spammy referral traffic, you can ignore it and don’t worry about it regarding SEO. John said on Twitter“I’d ignore it,” when asked about it. Tom Goering asked John, “Since Link Spam update, been getting a LOT of referral traffic from websites with an .xyz ext. I haven’t […]
Click fraud is not a new thing. For years, this practice has been performed as a way to circumvent the system and suck money from internet advertisers. This practice has become increasingly sophisticated year after year. A study by the University of Baltimore estimates that this type of fraud cost approximately $35 billion dollars in […]
There are some reports that in some industries, like the auto dealership industry, there is a bug with Google Business Profile insights reporting. There shows a large and unaccounted-for spike in traffic from Google Local and Google Maps for some of these businesses in these Google reports. There are two threads about this in the […]