For the past 20 years, I’ve seen the SEO line; well, this SEO trick that is against Google’s guidelines works for this website, why shouldn’t I do it for my website? John Mueller of Google responded to one of those on mastodonsaying it is simply a gamble and not a long-term strategy. This specific response […]
The other day we reported how Google will be releasing an update to the helpful content system that can identify “hidden gems” deep within the web and promote that in the Google Search results. As Glenn Gabe points out, that means that the helpful content system can now not only demote unhelpful content but now […]
Every year Google releases its web spam report showing how much better the search company got at fighting search spam. This year is no different but here, Google is showing how successful SpamBrain was at making big strides in fighting search spam. Here are some high level numbers that Google shared in its 2022 report: […]
So far, Google’s official stance on using AI to write content is just fine, assuming that content was not written to manipulate the search results. If the content is useful, helpful and quality, it doesn’t matter if a machine wrote it or a human. But John Mueller of Google doesn’t seem too positive about the […]
Google’s John Mueller is no longer recommending you verify all the variations of your domain with Google Search Console. Instead, he said, keep it simple and verify using domain verification. Why is he no longer recommending you verify all the property types, www, non-www, HTTP, https, etc? Because he said on Reddit, “in practice you’ll […]
Last night I reported on Search Engine Countrybased on the Google earnings report and earnings call that Google’s CEO Sundar Pichai has confirmed the search company will release a chat based search feature based on its own AI, LaMDA, in the coming weeks and months. Plus, there’s a big new search event this Wednesday – […]
After a long slow, and paused rollout, Google has said that both the December 2022 helpful content update other December 2022 link spam update are now both done rolling out. Google said both completed rolling out on Thursday, January 12, 2023. The December 2022 helpful content update started on December 5, 2022, and was completed […]
It is that time of the year again when Google publishes its top searches for the year. Not going to lie, it is getting tiring, but Google does put a lot of effort into making it inspirational with the embedded video. Here are some of those top searches by category but you can view them […]
In this week’s video, we cover how Google said they try not to overlap search algorithm updates but then announced the rollout of the fifth product reviews update before the core update was done. We also dug into the product reviews update and what we are seeing from it. There is a bug with Google […]
There is an interesting response from John Mueller of Google on what to do with URLs that may appear duplicated because of URL parameters, like UTMs, at the end of the URLs. John said definitely don’t 404 those URLs, which I think no one would argue with. But he also said you can use the […]