Tag Archives: Campaigns

RollerAds Creatives Library: Launch Advertising Campaigns Faster

November 3, 2022 – 6 min read advertisement Are you tired of brainstorming new ad ideas that never go anywhere? If so, you’re not alone. Advertisers are always on the lookout for fresh, new ad creatives that will help them boost their campaigns. However, coming up with new ideas can be a daunting task, especially […]

4 Manufacturers On Snapchat That Are Doing Nice Marketing Campaigns

When I said I was going to write about Snapchat, a friend asked me: “Do people still use Snapchat?” Well, according to the company’s third quarter 2022 earnings reportthey reported 363 million daily active users in the period, an increase of 57 million, or 19% year-over-year. Yes! Maybe you weren’t prepared for this news? That’s […]

4 Alternate options to Typical Black Friday Campaigns in 2022

We’ve all been part of the rush to figure out gifts for family and friends as the end of the year approaches. Many companies even recommend starting holiday shopping months in advance to avoid shipping delays or out-of-stock notifications. The holiday season often means a busy time for brands — and that’s what events like […]

Google Ads Testing Broad Match Only For Whole Campaigns Setting

Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set fear into the ads community where they thought Google might do away with match types completely. Google clarified this is a limited test and match types are not going […]

Finest Back-to-School Marketing Campaigns (Plus the ‘Worst Advert Ever’) – Outbrain

Back to school? Back to business! in 2022, back-to-school retail spending was expected to reach close to $40 billion in the US, or an average of $864 per household. The back-to-college industry is even bigger, with forecast spending of nearly $74 billion, and average household spend of $1199 for college-related products. It’s not just school […]

This season… leverage product catalog to supercharge your vacation campaigns!

Coming soon! Product catalog empowers you to connect your entire store offering to your marketing automation strategy. Sync your product offering directly from your store Leverage product catalog as an extension of your store to bring all your product data into your customer automation experience strategy. ✔️ Inventory ✔️ Fire ✔️ Fire ✔️ Color Create […]

Christine Zirnheld, aka Shep On Google Ads Performance Max Campaigns

In part one, we learned more about Christine Zirnheld, aka Shep, the Digital Marketing Manager at Cypress North and a co-host on Marketing O’Clock. We also spoke about her being a PPC hypocrite specific with broad match and its powers, in some cases. In this part, we talk more about the powers of Performance Max […]

Google Useful Content Replace Reside, Search Console Information, Google Ads Local Campaigns Auto Upgrades

Google has begun rolling out the helpful content update on Thursday, August 25th. Many SEOs say they are not concerned about this update. Google also seemed to release some sort of update on August 24th. Google Search Console’s video indexing report is now live for all. Google said it will deprecate the international targeting report […]

Google Ads Begins To Automatically Upgrades To Performance Max For Local Campaigns

Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. As a note, performance max campaigns has been available to all advertisers since November 2021 and a beta launched October 2020. Google started this […]

Google Ads Begins To Automatically Upgrades To Performance Max For Smart Shopping Campaigns

Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Smart Shopping campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. As a note, performance max campaigns has been available to all advertisers since November 2021 and a beta launched October 2020. Google said […]