Creating engaging campaigns is one of the main challenges for marketing professionals. With so many goals to achieve with some limitations such as time, workforce, and budget, being creative may seem to be the smaller challenge. Seasonal campaigns give us a bigger incentive to go creative and explore different narratives in many different engaging ways. […]
In today’s fast-paced digital marketing realm, the skillful creation of content outlines is a cornerstone of success. Whether you’re a seasoned content manager, a savvy SEO expert, or a growth hacker on a mission, the importance of crafting content blueprints cannot be overstated. Now, with the expansion of Artificial Intelligence (AI), a new era of […]
Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google used the word “upgraded,” but it felt weird to write that, so I replaced it with “migrated.” Google explained that all your campaign settings, structure, audience signals, vehicle feeds, […]
SaaS companies thrive on customer retention. The more users you can retain, the higher the customer lifetime value (CLV). Higher CLV helps optimize your overall ROI. But how do you promote customer retention? First and most important, you need a great product. None of the other customer retention strategies would be effective if your product […]
Google announced that the self-upgrade tool for “upgrading” your Google Ads to Performance Max campaigns is now available for Dynamic Search Ads (DSA) campaigns and Google Display campaigns. Dan Taylor, the Vice President, Global Ads at Google, wrote on Twitter, “Search and Display advertisers continue to see new opportunity through Google’s Performance Max, and now […]
Top-notch email marketing strategies are what separate experts from novices. Anyone can create an email campaign, but consistently creating content that engages your audience, drives sales, and grows your email list is another thing. Your email marketing strategy is more than goals and tactics. It’s about choosing the right campaign at the right time to […]
email marketing is inexpensive and offers a high return on investment. It’s also an easy way to reach many people at once. After all, more than 90 percent of the US population has email accounts. Another advantage of email marketing is that it doesn’t take up much time. You can automate many aspects of the […]
June 1, 2023 – 1 min read Attention marketers, it’s time to take your video ad campaigns to the next level! TrafficStars is giving you a chance to up your video ads game with a limited-time promo that’s too good to ignore. Spend at least $1000 on video ads between June 1st and June 30th, […]
A few days ago, I wrote to article About the new AI tools introduced by Meta to streamline ad creation and increase campaign performance. After 12 days, it was Google’s turn to announce its new features that, no doubt, have the potential to revolutionize the way we advertise from now on. The news was announced […]
I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business, he was doing Google Ads since the early times. He started in the space doing ads for eBay listings, using Froogle and Google AdWords in 2003. We then went […]