I’m willing to bet that Pinterest isn’t the first platform that comes to mind when you think of monetizing your social media presence. Sure, TikTok, Instagram, and YouTube all offer excellent ways to make money online, but few other platforms have users with the buying intent that Pinterest does. The main reason people use Pinterest […]
Which colors are going to dominate trends throughout 2024? Pinterest has put together a new “Pinterest Palette” color trends overview, which is based on the dominant colors from Pins identified within its Pinterest Predicts report. As explained by Pinterest: “Our internal creative team, Pinterest’s House of Creative, analyzed the trends from Pinterest Predicts 2024 and distilled […]
After announcing its new, AI-based body-type matching option back in September, Pinterest is now rolling out a live test of the option, which will enable Pinners to find more images and examples that align more specifically with their body shape. As you can see in this example, Pinterest’s body type search filter will provide a […]
Pinterest users love to shop: 75% of weekly pinners say they’re “always shopping” and 85% use the social platform to plan new projects. These users can shop your business on Pinterest in ways they can’t anywhere else, including with augmented reality try-ons and visual search, which have grown 126% in 2022. Whether you sell products […]
Pinterest has provided some new pin ad tipsbased on various brand lift studies, incorporating feedback from over 120,000 Pinners. The data shows that taking a multi-format, multi-stage approach can provide bigger returns, with brands that focus on awareness, consideration, and conversion seeing, on average, three times higher conversion rates than those aligned with just one […]
Pinterest brings out the bulletin board fanatic in all of us. There’s something so soothing about curating that perfect inspirational spread, whether online or in real life. But for social media managers, it’s the Pinterest statistics that matter—knowing the facts and figures that set one pin apart from another are an essential part of marketing […]
Pinterest is following the lead of TikTok by adding longer video clips in its Idea Pins format, providing another way to maximize engagement with your content. As you can see in this example, shared by Lindsey Gambleusers can now upload 5-minute videos as Idea Pins, which is an expansion on the 60 second limit that’s […]
Pinterest is taking a unique approach to Black History Month, with a new ‘Find Your Routes’ Black Travel Hub initiativewhich aims to highlight places that have strong connections to Black history, while also showingcasing Black-owned businesses. As explained by Pinterest: “Find Your Routes” is inspired by The Negro Motorist Green Book aka “The Green Book”. […]
If you’re a little lost on how to make money on Pinterest, then keep reading to learn how to turn the visual discovery engine into a revenue-generating machine. Pinterest recently reported a 6% decrease in global monthly active users year over year. Does that mean it’s losing its relevance? Hardly. Pinterest still has 431 million […]
Pinterest has announced a new activation, in partnership with The Louvre, which will enable users to experience the historic art gallery via video elements within the app. The video series will take users behind the scenes, and showcase unseen elements of the space, providing more engagement opportunities. As explained by Pinterest: “Through a series of […]