Opinions expressed by Entrepreneur contributors are their own. Gen Z is a digitally native generation engaged with online shopping and social media. They value authenticity, social responsibility and unique experiences. By understanding their preferences, brands can cultivate lasting connections with this powerful consumer group. 1. Understand Gen Z’s habits and values Understanding the challenges of […]
Opinions expressed by Entrepreneur contributors are their own. In the dance of generations at work, Gen Z holds the floor now. They will be the fastest-growing generation in the workforce over the next decade. To attract this emerging talent, employers should consider the top items Gen Z is looking for at work. A recent study […]
It’s no secret that Gen Z is entrepreneurial, with research showing that the majority would take a social media creator job over a standard 9-to-5. Nearly half are going the extra mile by starting a side hustle to be able to afford “the normal stuff.” Now, new research shows that trade school could also play […]
Get the need-to-know highlights from the social media industry that happened the week of October 9-13. Meta Creator Compensation for AI Chatbots Meta is investing heavily in creators, with a whopping $5 million deal for a top creator’s contribution to AI chatbots. Explore Meta’s creator programs to potentially monetize your contributions. AI Celeb Backlash Meta's […]
Fanfix is now emerging as a top contender for content creation, preferred by Gen Zers who are now making serious cash on the platform. But, what separates fanfix from other content-hosting platforms? Are there any real benefits of using Fanfix as opposed to other platforms like Onlyfans and Patreon? Recent numbers claim Fanfix is earning […]
A few years ago, the oldest Gen Zers were still in high school. Practically infants. Now, the oldest are 25 and rapidly moving up corporate, and other, ladders. How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what […]
If you spend time on social media platforms like TikTok, you’ve probably seen a few jokes about Gen Z, whether it’s about their work email signoffs or lack of knowledge about the ’90s. This is just one of the ways Gen Z has started to influence communication platforms. All jokes aside, as members of Gen […]
TikTok ends 2021 with 655.9 million total usersand, according to the parent company Bytedance, they now have 1 billion monthly active users. But that’s not the platform’s only achievement. According to Google, nearly 40% of Gen Z prefer to search on TikTok and Instagram over Google Search and Maps. Currently, it is already possible to […]
Listen to this podcast on Apple Podcasts, Spotify or wherever you find your favorite audio content. There are a lot of stats out there that chronicle the shortage of cyber skills in the workforce, all of them varying degrees of dismal. Higher education is a vital tool to supply a market where private and public […]
As you have no doubt read many times before, Generation Z is and will be an increasingly critical market for all businesses be the largest generation of consumers in the world. Which of course makes sense. This is essentially how time works – when younger people grow up, become adults and employees, and therefore become […]