What is this so-called revolution? To start, social media is metamorphosing into something different than originally intended. It is now encroaching on the role of search engines. This shift to information discovery through social media has been occurring gradually but is now speeding up. And, as such, social SEO is becoming increasingly important to your […]
YouTube is undoubtedly the world’s most popular video platform with over 2 billion monthly users. But what are those users searching for when they’re on the platform, and which channels are they engaging with the most? In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube […]
Google also announced that later this year, in the US, Google will make it easier for you to find your favorite sites by showing you sites you view more often, more often in the search results. Plus, Google will make the search results more personalized with Perspectives, highlight more creator profiles and more. Google explained […]
Danny Sullivan, Google’s Search Liaison, commented about a popular tactic content marketers use before writing content – using trending keyword tools to find topics that are trending or popular now. Sullivan wrote “Content with the primary purpose of tapping into popular searches is probably not really people-first and wouldn’t be recommended for long-term success.” Danny […]
Google’s John Mueller said people searching for your brand name and a keyword phrase does not help you rank better in Google Search or perform better SEO-wise. So having people search for your brand name followed by a keyword phrase won’t help you rank better. I know this is probably obvious to some, but sometimes […]
Amongst all the various happenings at Twitter, what with the rollout of Twitter Bluethe confusion around checkmarksthe rule changesand retractions – amid all of that, this seems like an odd update. Yes, now, when you see a cashtag in the app (like, say, $META), you’ll be able to get a pricing graph for that stock […]
It is that time of the year again when Google publishes its top searches for the year. Not going to lie, it is getting tiring, but Google does put a lot of effort into making it inspirational with the embedded video. Here are some of those top searches by category but you can view them […]
Google announced it has changed how it displays search results for queries that use queries. The search snippet will now display the portion of the page where the quotes match, so the searcher knows where to look on the page when clicking through to the URL. Google’s Yonghao Jin wrote “Now we’re making quoted searches […]
TikTok ends 2021 with 655.9 million total usersand, according to the parent company Bytedance, they now have 1 billion monthly active users. But that’s not the platform’s only achievement. According to Google, nearly 40% of Gen Z prefer to search on TikTok and Instagram over Google Search and Maps. Currently, it is already possible to […]
Google is testing a frequently asked questions section in the Google News tab in Google Search that is built out trending searches related to this story. I am not sure if this is new, but both Brian Freiesleben and Saijo George believe it is, so I will go with their gut. Here is a screenshot […]