Content marketing refers to the practice of creating specific strategies for conceptualizing, planning, creating, and sharing content for your brand. As a startup, it goes without saying that you have many different things on your mind, and content marketing for startups might not be the first thing on your list. However, it is an incredibly […]
Content marketing is the key to creating and maintaining your business’s online presence. Without it, your website, blog, or social media channels are like single grains of sand on an endless beach. At the heart of content marketing is content creation. You can’t have a successful content marketing strategy without the right, quality content, served […]
There is some concern and speculation on the internet that Microsoft Bing is feeding in content behind paywall and using such content to provide answers in Bing Chat. I asked Bing Chat if it can give answers based on content behind paywalls and it said no, it cannot. But I’m not sure if this answer […]
Business-to-business (B2B) content marketing might sound like a buzzword or trend, but we encourage you to look past the mouthful of words and explore what it can do for your business. So what is B2B content marketing? Well, you’re reading a prime example of it right now. We’re a business—and you’re a business (likely). And […]
Google’s John Mueller said lesser-used or known languages published on the web are not considered low-quality content just because they are lesser known. He said on mastodon “Good content is good content” no matter what language it is written in. Daniel Mealo asked, “Does the best recommendation at present become to deindex such pages with […]
Are you looking for ways to improve your online marketing strategy? Looking for content ideas to share on your website and across social media? Social Savvy share their marketing tips in this infographic. Here are a few ideas they share: Share your story Share quick tips Answer frequently asked questions Plan holiday content Share behind […]
It’s time for the SEO video recap; in this episode, I talk about how the February 2023 Google product reviews update finished rolling out on March 7th. I spoke about more flutters we saw this past weekend with the Google Search results. Google has launched the new site name, favicon, and sponsored ad label for […]
A few weeks ago, I reported that Google has updated its help documentation to specify that Google Discover visibility can be impacted not just by the core updates but also specifically by the helpful content update. I asked Google when this changed and after flip-flopping a bit on the answer, Danny Sullivan of Google said […]
Are you keeping SEO in mind when you go about creating content? With all the various changes in search, including generative AI, which is revamping elements of content creation, SEO may seem like a lesser consideration, but it remains a critical element in maximizing discoverabilty, and getting your brand in front of your target audience. […]
Opinions expressed by Entrepreneur contributors are their own. As a marketer, creating new content consistently can be a daunting, time-consuming task. The pressure to produce fresh and unique content for social media, blog posts, thought leadership and other marketing channels often causes those things to end up being put on the back burner. However, one […]