Google has announced a new Googlebot, a new Google crawler, named Google-Extended that you can use to control if your content can help improve Bard and Vertex AI generative APIs or future Google AI products. So if you want to disallow Bard from using your content, you specify so in your robots.txt with the user […]
This week in search, Google finished rolling out the September 2023 helpful content update, which seemed to target SEO-first, search engine-first content in a big way. Google won’t be rolling back that update, if you were wondering. Google SGE got an update, too, with new, improved responses, safer responses, and also the “about this result” […]
Working as a content manager requires you to not only be strategic but also to ensure that the gears keep turning. Within the content team, we need to manage multiple projects, track various KPIs, and support multiple teams, all while staying within budget. Fortunately, there are several tools available that you can rely on to […]
Google, at around 3 am ET this morning, announced that the September 2023 Google helpful content update has finished rolling out. It took about 14 days, starting on September 14, 2023, and completing today on September 28, 2023. This update really went after SEO-first content, which is why the SEO community is so heated about […]
Over the past couple of days, I’ve seen more chatter of ranking movement for those SEOs initially impacted by the September 2023 helpful content update. I wonder if this is the last push, the last surge, of this helpful content update before Google says this update is done rolling out. This update seemed to wreak […]
Google’s John Mueller said it is very unlikely that the search company will roll back the last Google update, the September 2023 Google helpful content update. The update is currently rolling out, first touching down on September 14th, and has really wreaked havoc for some SEOs. John wrote on X this morning, “I really don’t […]
Google’s helpful content update is still rolling out, and the SEO chatter is super heated this week, with tons of sites reporting huge drops. But the Google tracking tools are not showing heated weather, in fact, they are super calm. Google clarified that the helpful content update does not yet demote hosted third-party content. Google […]
Michelle Donelan is the Technologyulture secretary (Photo: Dan Kitwood/Getty Images). Getty Images The U.K. Online Safety Bill, which has been in development for years, is now ready to become law. However, there are mixed reactions. It was originally intended to make social media companies accountable, but its scope has grown over time. To be enforced […]
Google started to roll out the Google September 2023 Helpful Content Update last Thursday afternoon and I’ve been seeing mixed signals about how strong and widespread this update is. There are definitely site owners and SEOs claiming some of their sites were hit hard but the tracking tools are reporting relatively calm weather since the […]
Creating engaging campaigns is one of the main challenges for marketing professionals. With so many goals to achieve with some limitations such as time, workforce, and budget, being creative may seem to be the smaller challenge. Seasonal campaigns give us a bigger incentive to go creative and explore different narratives in many different engaging ways. […]