In the vast and ever-expanding landscape of online content, where every click leads to a new discovery, the challenge for businesses and marketers is clear: capturing and maintaining attention. The conventional static content that once stood as the cornerstone of digital communication evolved into interactive content. In this exploration, we plunge into the intricacies of […]
Instagram has announced some coming new features, which are designed to lean into younger audience trends, including birthday shout-outs, selfie videos for Notes, and new group interaction options. Most of which had already been spotted in testing, but IG has now confirmed them officially at its Instagram University event in New York, which likely means […]
Creating engaging campaigns is one of the main challenges for marketing professionals. With so many goals to achieve with some limitations such as time, workforce, and budget, being creative may seem to be the smaller challenge. Seasonal campaigns give us a bigger incentive to go creative and explore different narratives in many different engaging ways. […]
In today’s fast-paced and highly competitive digital landscape, capturing and retaining the attention of your target audience is no small feat. One approach that has proven to be highly effective is the use of interactivity. In fact, 79% of marketers surveyed by the Content Marketing Institute (CMI), stated that interactive content improves messaging retention. By […]
As you probably know, here at Rock Content we aim to bring only what is relevant to marketers and brand owners. And, like many brands, we have a weekly newsletter to deliver to our readers, straight to the point, everything that happened during the week and how each topic impacts their strategies — we rely […]
In July other Oct of last year, we covered some interactive and visual knowledge panels in Google Search, both on mobile and desktop search. This might be a new variation of that, where Google has an image of the person and then overlays related people and their height on this panel. This one was spotted […]
Have you ever wondered how the marketing world has evolved over time? From banners and other sources of offline marketing, to radio and TV insertions, phone calls and text messages, and then the internet with Digital Marketing. Digital marketing brings new ways to consume and create content. Blogs brought new ways to write texts and […]
Many of the emails that land in our inboxes are 2-dimensional, containing anything from regular text, to images, to GIFs. The thing is, aside from providing visuals, emails don’t call readers to act. An interactive email, however, is different. What is an interactive email? You may wonder: “What is interactive email, and how can I […]
We have seen Google place a lot of goodies in the search box auto-complete and search suggestions, including people also ask and other forms of answers. But remember the new interactive knowledge panel design? Google seems to be testing a version of that in the auto-complete drop-down. Punit spotted this and posted a video of […]
As we head into the holiday shopping push, Instagram has announced that it’s testing out some new ad optionsin the hopes of maximizing its revenue intake, while also providing new opportunities for brands. Though I can’t imagine that these will be entirely popular additions with users. First off, Instagram’s adding new ads into Explore, with […]