Tag Archives: SendGrid

What Are Email APIs? | Twilio SendGrid

An application programming interface (API) allows two software applications to interact with one another through well-defined protocols and methods. Within the context of email, an email API allows applications to interact with an email service. This communication interface enables programmatic processes such as sending, receiving, and tracking emails. The emergence of email APIs has significantly […]

Introducing the SendGrid Engagement Quality Metric

Are inbox providers and your email recipients giving you positive feedback? Are your emails making it into the inbox as a result of that positive feedback? Or is negative feedback resulting in poor email deliverability? Email performance determines if your emails make it into the inbox or not. It can take extensive research and deliverability […]

What Is Microsoft SNDS? | Twilio SendGrid

We all know how challenging it can be to determine the root cause of poor deliverability with a given inbox provider. However, Microsoft is different, providing powerful insights through its Smart Network Data Services (SNDS). Here, we’ll tell you everything you need to know about Microsoft SNDS, including what it is, why you need it, […]

The 5 Best SendGrid Alternate options for 2023

SendGrid is a cloud-based email delivery service that assists businesses with transactional email management. It provides robust features, excellent scalability, and a high delivery rate. However, for some businesses, other platforms may offer more comprehensive marketing tools, greater user-friendliness, or a different pricing structure that better aligns with their needs. Here are five alternatives to […]

How to Use ChatGPT for Advertising and marketing Copy | Twilio SendGrid

Increasingly, it’s hard to talk about marketing without mentioning artificial intelligence (AI) and ChatGPT. This innovative tool has quickly become a hot topic as we discover how it can transform our industry. While talking about AI can spark questions and ideas, experimenting with tools like ChatGPT will give you a better sense of how it […]

What’s a webhook? | Twilio SendGrid

What are webhooks, and how can you use webhooks to push and pull data quickly in real-time? Below, we’re answering these questions and more. This webhooks explained post will show you everything you need to know about webhooks, including what they are, how they work, examples, and how to get started. A webhook is an […]

Planning Profitable Virtual Events | Twilio SendGrid

Virtual events are a convenient and cost-effective way for professionals to connect all over the world. With the virtual events market forecast to reach $366.5 billion By 2027, elevating your virtual events should be a core business strategy. Email marketing is an essential promotional tool to reach audiences for your virtual event no matter where […]

What’s StartTLS? – SendGrid

Ever wonder how email is securely sent from one server to another? When using Simple Mail Transfer Protocol (SMTP) to send mail, we rely on a combination of StartTLS and Transport Layer Security (TLS) or Secure Sockets Layer (SSL) to encrypt our mail and help it safely land in the inbox. But what is StartTLS? […]

Email Marketing Newsletter Examples | Twilio SendGrid

Marketers often consider email newsletters a must-have for email programs because these businesses allow to engage leads and customers while building a community of loyal brand advocates. But sometimes marketers find themselves drawing on stale or uninteresting content to stick to an agreed-upon cadence. It’s an understandable situation. The “we always send on the third […]

What Is DMARC in E mail? DMARC Data ❘ Twilio SendGrid

Ayanna Julien reviewers As Twilio SendGrid’s Editorial Marketing Manager, Ayanna owns the quality assurance of blog content by focusing on authentic storytelling and editorial integrity. When not editing, Ayanna enjoys reading a good fiction novel or writing her own fiction.