Tag Archives: interactive

Social Media Marketing

Instagram Exams Out New Advert Choices, Together with Explore Placement and Interactive AR Shows

Posted on by admin
05
Oct

As we head into the holiday shopping push, Instagram has announced that it’s testing out some new ad optionsin the hopes of maximizing its revenue intake, while also providing new opportunities for brands. Though I can’t imagine that these will be entirely popular additions with users. First off, Instagram’s adding new ads into Explore, with […]

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Content Marketing

Apple Makes use of Interactive Content material To Leverage The New iPhone 14 Launch Marketing campaign

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14
Sep

Apple… you love it or you hate it. But you can’t deny that they are keeping up with the current marketing trends. The company has always expressed itself with beautiful marketing campaigns, not only by the messaging, colors and images, but with the whole offline and online experience. Last September 7th, the California Based company […]

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SEM & SEO

Google Testing Interactive Card Data Field Format

Posted on by admin
20
Jul

The other day we covered a Google knowledge box card layout, but now Google is testing a more interactive version of this card layout. When you click on the cards they expand and show more details. Glenn Gabe spotted this and posted it on Twittersaid “Interesting one box result being tested. Searching for the height […]

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SEM & SEO

Bing Interactive Wikipedia Field In Search Outcomes Now Scrolls On Mouse Hover

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12
May

Microsoft Bing has updated the interactive Wikipedia box in the search results to scroll based on where you hover your mouse on the left side of the box. We first spotted this Wikipedia box in Bing Search back in March but it seems Microsoft upgraded it a bit to jump you to the section you […]

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SEM & SEO

Microsoft Bing Interactive Wikipedia Field In Search Outcomes

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31
Mar

Microsoft Bing seems to be testing a new search feature that embeds snippets of content from Wikipedia in this large Wikipedia box in the search results. It basically brings in portions of content from Wikipedia broken down by the Wikipedia’s page content. Here is a GIF of it in action – it should work for […]

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SEM & SEO

Google Web page Expertise Desktop Replace Reside, Search Console Errors, IndexNow Rising, Native Map Interactive & Adverts Paused In Russia

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04
Mar

This week in search, I reported how the Google page experience update for desktop has been fully rolled out. I also posted my monthly Google webmaster recap, for you all to check out and catch up with. Google Search Console’s URL Inspection tool is erroring out for some folks. Alan Kent from Google said no […]

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Content Marketing

How To Boost Demand Technology With Interactive Content + Advertising Automation

Posted on by admin
04
Mar

As marketers, we are faced with new challenges every day. The market is continuously changing, and privacy regulations are rising in a landscape disrupted by a pandemic. Not only that. It’s getting more difficult to grab our audience’s attention in an increasingly digitalized lifestyle. Audiences have more media at their disposal and are using them […]

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SEM & SEO

Google Search Local Pack Is Now Interactive

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28
Feb

Allie Margeson from Whitespark noticed that the Google local pack in the search results is no longer a static map. The map is now interactive and lets searchers zoom in and out, move the map around, hover over businesses to see the names and reviews and even click on the map to go to a […]

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Content Marketing

How the worldwide expertise of Rock Content created an interactive Playstation story for WIPO

Posted on by admin
28
Dec

At the end of 2019, the World Intellectual Property Organization (WIPO) approached Rock Content with the aim of increasing its brand awareness in North America. This marked the start of a worsening global pandemic that forced businesses and employees to reassess the importance of remote working policies, with countries like Australia, France and the UK […]

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Content Marketing

How Interactive Content Can Deliver In Extra Qualified Leads From PPC Ads

Posted on by admin
23
Dec

Imagine an experience full of helpful information to solve people’s problems without relying just on sales techniques. Pay-Per-Click (PPC) and interactive content can be strong allies. Your company can bring more Marketing Qualified Leads (MQLs) and more revenue through a richer experience in your ad campaigns. Many enterprises are trading regular, static landing pages for […]

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