In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford (@packslight), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place. Fast-forward a decade, and the […]
Instagram continues to test out more private engagement options, this time via a new option called “Blend”, which is essentially a combined Reels feed, based on the Reels that you’ve shared with a friend. As you can see in this example, shared by app researcher Alessandro Paluzzi, your combined “Blend” stream, with a friend/connection, will […]
The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. However, they are created, promoted, and […]
When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software. So, it’s true that your restaurant management tool requires a […]
Instagram Threads nearly broke the internet when it debuted in early July 2023. The text-based, Meta-owned app racked up over 100 million people within hours of its launch. So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. Luckily, […]
10 Creative Ways to Showcase Your Brand Personality on Instagram If you’re looking to build a strong brand presence on Instagram, it’s essential to showcase your brand personality in a creative and engaging way. With over one billion active users, Instagram is a powerful platform to connect with your target audience and build brand awareness. […]
Instagram Stories have completely changed how creators and brands use Instagram. The short, vertical images and videos that disappear after 24 hours offer a whole new way to connect with your followers. From offering your followers a sneak peek behind the scenes to using the huge variety of fun stickers available in this part of […]
Instagram has added a new DM filter option for creators, which will enable you to filter your inbox to only messages from profiles that you follow in the app. As you can see in this example, the new “People you follow” option will enable you to prioritize DMs from only the profiles that you’ve chosen […]
This could be handy. Instagram has expanded its new Cutout sticker option to also include videos, enabling you to create animated stickers from any video clip posted in the app. As you can see in this screenshot, posted by Jonah Manzano, now in addition to being able to cut entities from still images, you can […]
Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Keep reading to find out how to get started with tracking Instagram analytics, learn which […]