Four-day workweeks might have all the buzz, but one major tech company is going in the opposite direction. Samsung is implementing a six-day workweek for all executives after some of the firm’s core businesses delivered lower-than-expected financial results last year. A Samsung Group executive told a Korean news outlet that “considering that performance of our […]
Launching and growing a business in an industry dominated by corporate giants is no easy task — but it is possible, as evidenced by the husband and wife team of Ben Lewis and Angela Vranich, co-founders of Little Spoon, a health-focused baby and kids food brand. Ben and Angela joined us for an intimate Entrepreneur+ […]
TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media […]
LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media […]
When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software. So, it’s true that your restaurant management tool requires a […]
The world of maritime leisure is a realm of elegance and adventure, where boat and yacht enthusiasts embark on journeys that transcend the ordinary. However, the logistics of transporting these vessels from one location to another can be a daunting task. Enter A1 Auto Transport Company, a renowned name in the shipping industry, offering unparalleled […]
From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference […]
Starting my company, I felt confident about two things. The first was that I had a winning idea: An Uber for lawn care. I had spent the previous 15 years running my own local lawn care company, and I knew from experience both how difficult it was for a homeowner to get a reliable lawn […]
Opinions expressed by Entrepreneur contributors are their own. A company profile is like a virtual handshake that introduces your business to the world. But it’s more than just an introduction. An effective company profile can help you attract potential investors, clients, partners and employees. How? A well-crafted company profile highlights your company culture, values, mission […]
A catchy company slogan captures what makes a brand or product different (and better) than the competition. It answers, “Why should I choose you?” And it’s catchy. The best slogans and taglines do three things: Grab shoppers’ attention Keep the brand top-of-mind mind for later buying decisions Communicate a competitive advantage and value proposition Done […]