Opinions expressed by Entrepreneur contributors are their own. The main advantage of ecommerce is convenience. You can browse merchandise from the comfort of your home, compare offerings without running from store to store and get what you want delivered where you want it. However, to keep enjoying this convenience, we must make it more sustainable. […]
By the end of 2024, ecommerce is expected to be a $6 trillion market. In addition to the money-making potential, many entrepreneurs are attracted to online businesses because of the freedom they offer. Instead of working long hours at a brick-and-mortar store, you can run an online store from almost anywhere. Much of the work […]
Direct mail is such a cool marketing strategy. I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. Even though advertising via mail has been done for centuries, it’s still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot […]
Goldman Sachs predicted strong income growth and cooling interest rates for 2024, which has the power to give your ecommerce business a much-appreciated boost. In addition, global ecommerce revenues are expected to reach over $3.6 trillion in 2024. As conditions improve and online retail sales continue to rise, it’s essential to be aware of the […]
Ecommerce is more than just selling products online; it’s about understanding and reacting to consumer behavior and preferences. With the landscape evolving rapidly, businesses must be agile and informed. ActiveCampaign’s report, ‘Coupons, Discounts & BOGOs (Oh My!),’ provides an in-depth look into the incentives that motivate the modern consumer. This report is a vital resource […]
From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference […]
The digital e-commerce universe has become one of the most competitive marketplaces around. According to Adobe, an estimated 26 million e-commerce websites are doing business today. If your business has tried an e-commerce website and failed, the problem might not be your brand or products. It might be the tools you used to build and […]
Before we dig deeper into customer segmentation, think of the people in your social circle who proudly claim themselves as Thronies, Whovians, or Narnians. What’s the best gift you can buy for them? Definitely something that relates to their favorite characters. For instance, if you have a friend who’s fond of Game of Thrones, you […]
Online customers often browse marketplaces, search engines, and social media to find a product that catches their attention — or matches their vibe. That said, it’s not that they love browsing marketplaces. Instead, they just can’t instantly find what they’re looking for. In fact, a 2022 Wunderman Thompson report found that 80% of global customers […]
The world of e-commerce is expansive and spans a number of topics. In this post, we’ll talk about everything you need to know when it comes to running your own online store, including topics like how e-commerce works, the different types, the e-commerce trends you should be paying attention to, the best e-commerce platforms, how […]