Opinions expressed by Entrepreneur contributors are their own. Recently, while traveling abroad for work, I made an Amazon purchase of something I was unable to find in local shops. However, this purchase was running late, despite my paying extra for it to arrive on time. By the time it was ready to be delivered, I […]
Opinions expressed by Entrepreneur contributors are their own. It may be hard to hear for young entrepreneurs and small businesses with ambitious plans to scale, but not everyone is your customer. Differentiation starts with finding your expertise and your market, and then driving home the value you offer. In this sense, standing out is a […]
Books have a way of changing our perspective and bringing new lenses to life and different mindsets to mind — which is why we recently kicked off a quarterly book club within our Customer Advocacy Team at Buffer. Late last year, Åsa Nyström, our VP of Customer Advocacy, introduced us to the book Unreasonable Hospitality: […]
Anyone who runs a subscription-based business knows that mastering customer retention is key to long-term success. By leveraging the power of marketing automations, you can streamline processes, personalize interactions, and nurture relationships with your subscribers. In this guide, we’ll explore how you can harness the capabilities of marketing automations to optimize customer retention and drive […]
When you search for you Google Business Profile in Google, Google may show you the number of “customer interactions.” The question is, how often is that number updated? Matt McGee said in the Local Search Forum that he believes it is updated every 2-3 days. Here is a screenshot of the “customer interactions” section for […]
How can we keep creating a unique customer support experience even as we get an increasing number of messages from customers? This is a question that is always on my mind. Delivering exceptional customer support has always been at the core of Buffer’s mission. Over the years, we’ve taken pride in our unwavering commitment to […]
Picture this: You’re in the middle of a social media crisis (oh no!), and you have thousands of messages flooding your inboxes. But wait! All you and your team need to do is grab a social media customer service template and hit Reply All. Even if you’re not in crisis mode, templated responses or messages […]
Understanding how your customers make decisions is a crucial part of any digital marketing strategy, and accurate customer journey mapping can help you get it right. Here’s what you need to know to master it. Successful digital marketing is about more than simply offering excellent products and services. It’s about getting into your ideal customer’s […]
The whole B2B customer experience has changed, and companies that haven’t realized it or done anything about it will be left behind. So, for companies who really want to outsell the competition and provide an excellent customer experience, the questions are “Why does customer experience matter for B2B?” and “How to improve B2B customer experience?” […]
Customer experience management (CEM) software is a powerful tool used by businesses to enhance and optimize their interactions with customers throughout their entire journey. It is designed to help companies understand, measure, and improve customer experiences by collecting and analyzing customer data from various touchpoints. CEM software enables businesses to gain valuable insights into customer […]