Here’s the flashy version of my story: Last fall, I posted a Reel to my business’ small Instagram account and backed it with $75 a day in ad spend. Within a week, the Reel had over one million views. Now, less than a year after launching my AI-based healthy eating app, I have an Instagram […]
The average American teenager spends more time online than on sleep. … [+] in school getty The latest research by psychologist Jean Twenge shows that many American teen girls spend more time using social media sites than sleeping or attending school. Twenge is a researcher at San Diego State University who studies generational trends. For […]
Here’s the exact system I use to spend only 90 minutes a month managing my money. If you haven’t already set up your Conscious spending planI recommend doing that first. CATEGORIES OF SPENDING Use these as guidelines for your spending and tweak as necessary. Fixed costs: Rent, Utilities, Debt, etc. 50/60% of take-home payInvestments: 401(k), […]
the Standard Media Index (SMI) October report shows that after 5 consecutive months of decline, business ad spending is starting to increase again. Although this growth is slow, the fact that the decline is decreasing can already be viewed with positive eyes, especially in this period of the end of year festivities. Below is a […]
TikTok has become marketer’s sweetheart when it comes to social media platforms. So, it was no surprise to find TikTok as the platform to be most invested by marketers in 2022, according to the State of Marketing Report 2022. But is it enough just being on this channel, replicating the content, and investing money in […]
When was the last time you listened to a podcast? If you are in the US and answered within a week, you belong to the 24% of the population (68 million) who listen to podcasts on a weekly basis, according to the Podcast Insights. Besides that, researchers have shown that in 2021, podcast advertisements have […]