13. Add Social Sharing Buttons By allowing subscribers to share your content on their social networks, you increase your message’s visibility and leverage their networks to attract new subscribers or customers. This simple addition can transform each email recipient into a potential advocate for your brand, amplifying your message far beyond your existing audience. 14. […]
When I tell people how long I’ve been at Buffer — eight years today — people generally have a lot of questions. But one of the most common is, “Why have you stayed so long?” Eight years is an unusually long time to be at one company in tech. It’s also an unusually long time […]
From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference […]
OpenAI is opening its GPT Store next week where you can publish apps and software that you built on top of OpenAI’s GPT to the public. OpenAI sent out emails yesterday announcing this news. Greg Sterling received the email and posted it on X – the email says: Dear GPT Builder, We want to let […]
An email is a chance to send relevant, valuable content to your customers. But if your email subject line fails, the rest of your content doesn’t matter. The most important part of your email is the subject line — and it also happens to be the hardest part to write. There’s very little space and […]
How to improve your email open rate There can be several reasons for low open rates. But the great news is that most of them are common culprits that even big corporations wrestle with. And guess what? You can easily flip the script with these 5 tips: Subject lines The subject line is that little […]
Email marketing can be one of your biggest Cyber Monday revenue drivers—when people see it. However, it doesn’t matter how good your email designs or discounts are if nobody sees them—and that’s where top-notch Cyber Monday email subject lines play a critical role. Below, we’ll walk you through everything you need to know to craft […]
For one week in July this year, the full Buffer team did something rather unconventional. All 80 of us paused our day-to-day work, cleared our calendars, and dedicated a whole week to projects outside of our usual tasks. It’s Buffer’s annual Build Week. Why did we do this? At Buffer, we believe that the most […]
What is an email preheader? Do you need to know code to add a preheader? Are they different on mobile and desktop? What should you even put in your email preheader in the first place? When you start diving into email development and the HTML/CSS side of email preheaders, things can get sticky quickly. But […]
Click-to-open rate (CTOR) is one of the single best metrics for gauging your email campaign’s performance. And it’s not as daunting as it looks. Below, we’ll walk you through everything you need to know about CTOR, including what it is, the click-to-open rate formula, and differences with other metrics. What is click to open rate […]