Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. Undoubtedly, these forms of marketing are valuable and have their place. But something also gets lost when you solely focus on those channels. In fact, […]
When I tell people how long I’ve been at Buffer — eight years today — people generally have a lot of questions. But one of the most common is, “Why have you stayed so long?” Eight years is an unusually long time to be at one company in tech. It’s also an unusually long time […]
I may not have Justin Welsh’s celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly. I started as a content marketing consultant, leaving behind my nine-to-five […]
When you send as much email as we do at Twilio SendGrid, you see a lot of highs and lows. And in our experience, one thing will always be true: if your company sends email to your customers, bad actors will be searching for an opportunity to use your good reputation with inbox providers to […]
Can You Really Make Money on Instagram? Many people think that you have to drop tons of money on plastic surgery and become an influencer in order to make money on Instagram. While that may help, it’s certainly not the only option. The truth is there are a lot of people making a good income […]
Can You Really Make Money on Instagram? Many people think that you have to drop tons of money on plastic surgery and become an influencer in order to make money on Instagram. While that may help, it’s certainly not the only option. The truth is there are a lot of people making a good income […]
I’ve wanted to work for myself for as long as I can remember. So, fresh out of college, I decided to start my own copywriting business. I kept my marketing simple at first, putting all the work I’ve ever done into a Google doc portfolio and posting the link on Facebook groups whenever someone mentioned […]
Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their performance. Experiments are an important component in marketing […]
Just over a year ago, I joined the growing ranks of professionals leaving salaried positions behind to take their side hustles full time. At the time, I knew I was in for a year of ups and downs and accelerated professional growth—but I still wasn’t quite prepared for how the year would unfold. In the […]
In early 2011, I decided to take a massive leap of faith and do something I had been putting off for quite some time—quit a stable job and start my public relations agency. I knew this would be challenging. But, I wasn’t ready to live with the regret of not trying. So, on I went […]