đź–¤ At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books […]
I’ve wanted to work for myself for as long as I can remember. So, fresh out of college, I decided to start my own copywriting business. I kept my marketing simple at first, putting all the work I’ve ever done into a Google doc portfolio and posting the link on Facebook groups whenever someone mentioned […]
In my dream world, I’d be a content creator full-time. I’ve been an influencer at heart since 2009, before that was even a thing you could be, and have spent my career looking for ways to make a sustainable living from sharing my passions and expertise with the world. As the face of Period Nirvana—the […]
My founder story is, in some ways, like many others. I saw a problem that needed solving: Men don’t have as many instant fixes for acne as women do. I met my co-founder Nick Bunn who had experienced the problem firsthand and believed in the same vision of faster acne care, while providing complimentary skills: […]
It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything freezes. All my clients decided to pause their monthly retainers, and within a matter of weeks I didn’t know where my next penny was going to come from. This experience could […]
You’ve heard the adage that the best leaders frequently say, “no.” But it’s one thing to hear the advice and another to experience it. I didn’t believe in the power of that phrase until I actually started saying “no” with intention. As a result, I watched my revenue grow threefold while clocking half the hours […]
I stared wide-eyed at my computer screen, frozen with disbelief. $306,055.05. That was the total revenue number I saw at the top of my profit and loss statement at the end of 2021. Without a doubt, it was the biggest financial year my freelance writing business had ever had—both in total revenue and in net […]