Tag Archives: Takeover

How the Elon Musk Twitter Takeover Went Improper [Infographic]

The Twitter/Elon Musk saga has certainly gotten messy. After starting out with such promise, with the electric car making, space travel revolutionary Musk pledging to buy Twitter for $44 billion to save the platform, and free speech more broadly, the negotiations crumbled pretty fast, with Musk eventually accusing Twitter’s executives of withholding information, lying to […]

Elon Musk Continues to Search a Manner Out of his $44 Billion Twitter Takeover Deal

That Elon Musk certainly is proving to be a rascal, as he continues to seek a way to wriggle out of his $44 billion Twitter takeover deal. With the Twitter v. Musk trial scheduled for October 17th – just 34 days away – Musk’s legal team has been desperately seeking either a delay of the […]

Elon Musk Formally Seeks to Terminate Twitter Takeover Deal

It seemed inevitable, and now Elon Musk has officially filed a motion with the SEC to terminate his $44 billion takeover of Twitter, based on Twitter’s failure to provide accurate information on the number of fake accounts on its platform. In a letter filed on behalf of Musk and his investment partners at Morgan Stanley, […]

Twitter staff elevate questions on Musk takeover in all-hands assembly

Twitter raises employees questions about Musk takeover in all-hands meeting Twitter asked employees questions at Monday’s all hands meeting, which was chaired by Bret Taylor and CEO Parag Agrwal. The call audio from the conference, obtained by SME, focuses on everything, including what the deal would mean in terms of their compensation as well how […]

Pinterest Hosts First ‘Colour Takeover’ Marketing campaign, Which Matches Merchandise with Colour Searches

In a first-of-its-kind activation, Pinterest has partnered with Jameson on what it’s calling a ‘color takeover’, which will see Jameson’s new ‘Orange’ whiskey product show up at the top of searches for orange-related queries in the app. As you can see in this example, when a user searches for ‘orange’, an ad for the new […]

Twitter Board Adopts Poison Pill To Fend Off Elon Musk’s Takeover Bid

Twitter Board Adopts Poison Pill To Fend Off Elon Musk’s Takeover Bid The topline Twitter announced Friday that it has decided to adopt a limited duration shareholder rights plan, known as a “poison pill,” in response to Tesla CEO Elon Musk’s $43 billion acquisition offer a day earlier—as the social media company prepares to resist […]

Elon Musk Launches Hostile Takeover Bid for Twitter

Well, I don’t think anyone saw this coming, not in any realistic sense at least. But evidently, Elon Musk is serious about his push to better align Twitter with free speech principleswith the billionaire Tesla CEO offering a full, $43 billion hostile takeover bid for the app. As per Musk’s note to the SEC: “I […]