Whether you manage a team of marketers, run your own e-commerce site, or are an individual content creator responsible for driving revenue alone, you understand how important conversions are to your business. Have you ever wondered why your content is pulling visitors in and driving traffic, but isn’t compelling them to convert into customers? While […]
Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. Undoubtedly, these forms of marketing are valuable and have their place. But something also gets lost when you solely focus on those channels. In fact, […]
From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference […]
How to improve your email open rate There can be several reasons for low open rates. But the great news is that most of them are common culprits that even big corporations wrestle with. And guess what? You can easily flip the script with these 5 tips: Subject lines The subject line is that little […]
If you do some sports-related queries, sometimes, Google Search will let you rate the players and then see how those players line up against each other based on their ratings. I have no clue if this is new, I tried to Google it to find others covering this, but I did not find anything. But […]
There’s more to life than likes. For example, there’s engagement rate. Knowing your Instagram engagement rate—and developing a social media strategy to maintain or improve your engagement rate—is an essential part of finding success on the platform. Especially if you’re using Instagram for business: engaged followers are much more likely to become customers than followers […]
Are you just getting started with a Google Ads campaign for your website? Want to understand the different ad extensions that are available to you? The team from omnitail share their Google Ads tips in this infographic. Here’s what they cover: seller rating calls site link Location Structured snippet apartment call out Price Check out […]
Click-to-open rate (CTOR) is one of the single best metrics for gauging your email campaign’s performance. And it’s not as daunting as it looks. Below, we’ll walk you through everything you need to know about CTOR, including what it is, the click-to-open rate formula, and differences with other metrics. What is click to open rate […]
How Can You Handle Your Mileage? Now that you understand more about the IRS mileage reimbursement rate, it’s important that you set up some processes that can help you take care of it. Managing your mileage keeps your taxes under control and allows you to lower how much you owe so that you keep more […]
Not getting enough clicks from your emails? Don’t worry – you’re not alone. Keeping engagement rates high is a struggle for many marketers. Luckily, there are ways you can improve your email click-through rate and overall email campaign performance, and I’m here to share them with you. Keep reading to learn: Let’s start by defining […]