There’s more to life than likes. For example, there’s engagement rate. Knowing your Instagram engagement rate—and developing a social media strategy to maintain or improve your engagement rate—is an essential part of finding success on the platform. Especially if you’re using Instagram for business: engaged followers are much more likely to become customers than followers […]
Every brand on Instagram needs to understand how to create authentic, organic Instagram engagement. Posting content is great, but if no one likes, comments, or shares it, your account will flounder. You need engagement to tie your Instagram efforts to real business goals. This post will dive deep into how you can increase engagement through […]
Engagement rates are the currency of the social media marketing industry. Sure, vanity metrics like followers and impressions count for something. But engagement metrics like the number of likes and comments give your social media performance perspective. That’s why engagement rate is often used as a selling point in influencer marketing media kits, or to […]
With more than 1 billion monthly active users other 3 billion global installations, TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. For marketers, TikTok opens up a world […]
Google AdSense has a revenue calculator widget that estimates how much money you can make from Google AdSense on your website. It is not new, it has been around for around a year, but Sunny pointed it out to me on Twitter a few weeks ago. You can access this widget on google.com/adsense/start and scroll […]