Tag Archives: Engagement

Why Email Engagement is the Holy Grail of Email Deliverability

You’ve probably heard that email deliverability is crucial in digital marketing, but have you ever pondered what it entails? Email deliverability isn’t just about sending emails; it’s fundamentally about ensuring your message successfully lands in your recipient’s inbox. Whether your email graces the primary inbox, gets sidelined to the promotional tab, or worse, ends up […]

Optimizing Customer Journey Mapping to Improve User Engagement

Understanding how your customers make decisions is a crucial part of any digital marketing strategy, and accurate customer journey mapping can help you get it right. Here’s what you need to know to master it. Successful digital marketing is about more than simply offering excellent products and services. It’s about getting into your ideal customer’s […]

Instagram Offers New Stories Engagement Choices with Customized “Add Yours” Templates

Instagram is giving users the capacity to create their own “Add Yours” templates in the app, which will provide another way to spark engagement based on specific, selected parameters. As you can see in these example screens, you’ll now be able to create re-usable versions of your Stories formats, enabling you to put together custom […]

Methods to Enhance Gross sales and Engagement

The holiday season is the crescendo of the retail symphony, a time when meticulous preparation meets opportunity. As the anticipation builds towards this peak shopping period, your business’s readiness can mean the difference between a good season and a great one. Our expertly crafted guide is the companion you need, offering a wealth of essential […]

AI-Powered Sales Engagement Automation: Generate E mail Content material for Automated 1:1 Prospecting Emails, Saved Responses, and Direct 1:1 Messages

As a marketer or sales rep trying to nurture and quality leads at scale, time is of the essence– ActiveCampaign’s AI email generator is here to revolutionize your workflow.  In addition to using AI to generate email content for your marketing campaigns, you can now generate content for your automated 1:1 prospecting emails, standard saved […]

2023 Average Engagement Charges for 13 Industries [STATS]

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without […]

E-Commerce Advertising Calendar 2024: Increase Gross sales and Engagement

E-commerce holidays 2024: the dates that matter Download our e-commerce calendar to ensure you don’t miss any chance to engage your target audience. The landscape of e-commerce is ever-evolving, with businesses constantly on the lookout for the perfect opportunity to connect with their customer base. We’ve meticulously curated what we believe are the most important […]

How to Increase Social Media Engagement: 8 Top Suggestions

Picture it: you’re on an expedition to find and photograph the rare mountain gorilla when suddenly, a band of them appear. Do you run straight for them, yelling with excitement? Maybe you try tossing them their favorite snacks. Or maybe you should try ignoring them entirely. This dilemma is basically what social media marketers face […]

The Actual Price Of “Engagement As A Metric” on Social Media

A woman looks at her mobile phone in the evening Photo: Christoph Soeder/dpa (Photo by Christoph … [+] Soeder/picture alliance via Getty Images) dpa/picture alliance via Getty Images Last week, Washington Post reporters Naomi Nix and Sarah Ellison published a piece titled, “Following Elon Musk’s lead, Big Tech is surrendering to disinformation.” Facebook, YouTube, and […]

How to Enhance Engagement With LinkedIn Carousel Posts and Adverts

The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Why? Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the […]