Are you looking for ways to generate more engagement on your Facebook Page? Want to encourage more likes, shares and comments on your Facebook posts? The team from Red Website Design share 8 ways to increase Facebook page engagement in this infographic. Here’s a quick summary: Post native videos directly to Facebook Optimize your videos […]
Moving a lead down the funnel and converting them into a customer is only half the battle of growing a strong customer base. If you manage to turn a prospect into a lead and finally into a paying customer, you can’t stop there. A drop-off of meaningful engagement is the easiest way to lose valuable […]
You’ve probably heard that email deliverability is crucial in digital marketing, but have you ever pondered what it entails? Email deliverability isn’t just about sending emails; it’s fundamentally about ensuring your message successfully lands in your recipient’s inbox. Whether your email graces the primary inbox, gets sidelined to the promotional tab, or worse, ends up […]
Understanding how your customers make decisions is a crucial part of any digital marketing strategy, and accurate customer journey mapping can help you get it right. Here’s what you need to know to master it. Successful digital marketing is about more than simply offering excellent products and services. It’s about getting into your ideal customer’s […]
Instagram is giving users the capacity to create their own “Add Yours” templates in the app, which will provide another way to spark engagement based on specific, selected parameters. As you can see in these example screens, you’ll now be able to create re-usable versions of your Stories formats, enabling you to put together custom […]
The holiday season is the crescendo of the retail symphony, a time when meticulous preparation meets opportunity. As the anticipation builds towards this peak shopping period, your business’s readiness can mean the difference between a good season and a great one. Our expertly crafted guide is the companion you need, offering a wealth of essential […]
As a marketer or sales rep trying to nurture and quality leads at scale, time is of the essence– ActiveCampaign’s AI email generator is here to revolutionize your workflow. In addition to using AI to generate email content for your marketing campaigns, you can now generate content for your automated 1:1 prospecting emails, standard saved […]
So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without […]
E-commerce holidays 2024: the dates that matter Download our e-commerce calendar to ensure you don’t miss any chance to engage your target audience. The landscape of e-commerce is ever-evolving, with businesses constantly on the lookout for the perfect opportunity to connect with their customer base. We’ve meticulously curated what we believe are the most important […]
Picture it: you’re on an expedition to find and photograph the rare mountain gorilla when suddenly, a band of them appear. Do you run straight for them, yelling with excitement? Maybe you try tossing them their favorite snacks. Or maybe you should try ignoring them entirely. This dilemma is basically what social media marketers face […]