Moving a lead down the funnel and converting them into a customer is only half the battle of growing a strong customer base. If you manage to turn a prospect into a lead and finally into a paying customer, you can’t stop there. A drop-off of meaningful engagement is the easiest way to lose valuable […]
You need high-precision marketing tactics to help you target the right audience, manage your budget well, sell more, and build long-term relationships with customers. One of these tactics is behavioral segmentation, which helps you monitor customers’ habits as they interact with your brand. You can then optimize your marketing campaigns to match those behavioral patterns. […]
It’s one thing to know there’s something wrong with your business‘s online presence, but knowing what’s wrong and why is something else altogether. For example, you might look at your key metrics and see that you aren’t hitting your sales or retention goals. You know something’s wrong, but in order to solve the problem, you […]