Understanding how your customers make decisions is a crucial part of any digital marketing strategy, and accurate customer journey mapping can help you get it right. Here’s what you need to know to master it. Successful digital marketing is about more than simply offering excellent products and services. It’s about getting into your ideal customer’s […]
Table Of Contents A graph showing keyword length in words vs. monthly search volume. It’s become fairly common knowledge that including specific keywords in your content is beneficial for your business. Yet many organizations are falling short because the research they do (if any) is not providing the desired results. It’s easy to fall into […]
Although Facebook is the dominant player in social media, it’s worth noting that Chinese social apps are also having a huge impact on Facebook’s gold in the market in their respective regions. Of course, Facebook – now Meta – is playing a game to control the next level of digital connection, in the theoretical metaverse, […]