Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses? Continue reading as we’ll cover answers to these questions with these recent […]
Automating your marketing tasks seems like a dream come true for many companies, but you might be wondering: How will it affect your customer experience strategy? After all, there’s little point in pouring time into developing catchy drip campaigns if your automation strategy will scare off customers. There are three cycles that consumers go through […]
Marketing automation and landing pages are two of the most powerful tools in your digital marketing toolbox. They’re a huge benefit to any marketing strategy on their own, simplifying your lead generation and lead nurturing efforts. However, combining them into one process (landing page automation) can have an even bigger impact on your lead generation […]
2023 was one heck of a year for marketing automation. Looking back over just the last two years, the segment has seen incredible growth: Between 2021 and 2023, the marketing automation industry’s revenue grew by an estimated 22% to $5.86 billion. This figure is expected to double by 2030, surpassing $13.7 billion. So what’s driving […]
A good email blast can be the difference between winning and losing customers. Today, the world is dominated by social media, digital advertising, and influencer marketing. Each of these has its rightful place in your marketing strategy. But what about email blasts? Are they outdated? Research shows that in 2022, more than half the world’s […]
Overview In the fast-paced realm of automation, staying ahead of the curve is imperative for businesses seeking to optimize their operations, save time, and maximize efficiency. Recent enhancements in automation usability have not only elevated the industry standards but have also unlocked fresh possibilities for businesses to harness the full potential of automation. In this […]
Marketing automation is not a new concept by any means. Its benefits are also well known. Marketing automation saves you time, is scalable, boosts productivity, and so on. But here is the thing. Unless you’ve set up your marketing automation campaigns correctly, these benefits won’t mean a thing. It’s very simple, really. If the automation […]
As a marketer or sales rep trying to nurture and quality leads at scale, time is of the essence– ActiveCampaign’s AI email generator is here to revolutionize your workflow. In addition to using AI to generate email content for your marketing campaigns, you can now generate content for your automated 1:1 prospecting emails, standard saved […]
In the evolving landscape of business and technology, there are seemingly endless options when it comes to sales automation software. From streamlining workflows to enhancing customer engagement, the choices available today are vast and diverse. In this article, we’ll delve into the world of sales automation, exploring the best solutions that 2023 has to offer. […]
Customer retention matters — especially right now. But how do you keep your existing customers and bring in new ones and keep up with everything else involved in running your business? Enter automation. Automation lets you: Keep your customer data up-to-date — no manual entry required Track your customers’ purchase behavior and engagement Build tiered […]