Congratulations on starting a business! The next big task on the list is making a great first impression with your target audience. First impressions at this stage determine the awareness, trust, and authority your brand will get. These then dictate your conversion rates and sales volume. One of the ways you can capture the attention […]
Creating a lead magnet that adds value to your target audience is a significant investment. Unfortunately, having a valuable lead magnet does not guarantee its success. Unless you have a clever strategy for promoting the lead magnet, chances are your investment will go down the drain. You don’t want that. Creating a lead magnet landing […]
Have you ever clicked on an ad and gone to a page that was only about one thing? That’s a landing page. Have you ever gotten an email about an upcoming event and clicked-through to a page specifically for signing up? That’s a landing page. Landing pages are everywhere because they’re an incredibly useful marketing […]
Email marketing is one of the most powerful tools in a marketer’s toolbox. Consider the following statistics from our email marketing benchmark report: The average email open rate is 26.8% The average click-through rate is 1.89%. Additional studies show that email converts 40 times more customers than social media and generates a 3600% ROI. The […]
As one of the most popular landing page builders, Unbounce has its share of fans and detractors. While the platform does what it says on the tin, i.e., help its users design modern landing pages, it’s not for everyone. Maybe you fall into the camp of people who aren’t impressed by Unbounce’s features or price […]
Building a good waitlist landing page is no simple feat. You’ll need a skilled team of developers, copywriters, SEO specialists, marketing strategists, UX/UI designers, and analytics experts to design a viral page. That means you’ll also need to invest a significant sum in such a page. Is it worth it? Are there any budget-friendly ways […]
White papers are precious types of written content. They help companies showcase their expertise, address industry challenges, and provide actionable guidance. These resources offer an affordable and highly effective means for businesses to connect with their audience and achieve an impressive return on investment. But you can only reap the benefits of your publication if […]
Would you pay $10 or $100 for a lead in a pay-per-click (PPC) campaign? You’d pick $10. Everyone wants to pay the least possible amount for lead acquisition. But only a few pay attention to what actually lowers this cost. In this post, we’ll discuss one of the major factors that can lower the overall […]
Designing a high-converting landing page can be very time-consuming, though. However, an effective AI landing page generator can simplify your process. Today, we’ll explore three major AI landing page builders you should try in 2024. We’ll be looking into their unique features, pros and cons, as well as the costs. But first… What are AI […]
Do any of these statements sound familiar? “You need a landing page.” “You need more landing pages.” “You can do that with a landing page.” You’ve probably heard statements similar to this, if not these exactly. After all, landing pages are powerful digital marketing tools that drive web traffic toward a specific action. Yet, many businesses […]