Whether you’re a consumer or a company leader, it’s hard to go a day without feeling the effects of inflation. According to the U.S. Chamber of Commerce, inflation has been the top concern for small businesses every quarter for the past two years. If you’re a small business owner, I’m sure I’m not telling you […]
So, you’ve got new leads. That’s great! Now what? It’s time to turn your leads into customers. If you’re new to building lead nurturing strategies, you may feel overwhelmed about your next steps. In this post, you’ll learn how to develop long-term relationships with your new leads and how to build four types of email […]
How do you make your email marketing reach the hard-to-reach people? Email retargeting helps you reconnect with people who: Are regular customers Are inactive customers Are subscribers who have never bought Are people who haven’t subscribed but have visited your site (these people get targeted ads) This post will teach you: What is email retargeting? […]
Customer retention matters — especially right now. But how do you keep your existing customers and bring in new ones and keep up with everything else involved in running your business? Enter automation. Automation lets you: Keep your customer data up-to-date — no manual entry required Track your customers’ purchase behavior and engagement Build tiered […]
The digital space is noisy. Every day, over 347 billion emails are sent across the globe, inundating inboxes with a wave of messages vying for attention. Out of that number, 124 billion of them are coming from B2B and B2C email marketing strategies. With this overwhelming amount of communication, the ability to process and engage […]
In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees. In part two, we dig more into marketing. When it comes to local search he said most companies miss the mark by not focusing on Google Business Profiles and reviews. When you look at […]
These days, companies in every industry are sending out messaging and content at a rapid rate, making it harder than ever to get people to pay attention to your brand’s content, news, and promotions. But this constant buzz of noise, good or bad, is not for nothing. Maintaining strong customer relationships is one of the […]
Re-engagement email campaigns might be the missing ingredient to your email marketing program. Get this right, and you could engage a powerful portion of your email list. If you’re regularly monitoring your email engagement metrics, you may notice that a segment of your email list never opens your emails. It can be frustrating, but it’s […]
How do you know what they want, what they really, really want? 90’s music references aside, how do you know what types of emails people want? Emails are a marketer’s best friend. According to MarketingSherpa, 61% of consumers enjoy getting promotional emails weekly (and 38% would like emails even more frequently). And you can tell […]
Each and every one of you—our customers and partners—play a vital role in the success of ActiveCampaign. For this, on behalf of our whole ActiveCampaign team, I want to say thank you. Over the past few years, ActiveCampaign has added over 100,000 new customers and has grown all aspects of the business at an accelerated […]