TikTok has partnered with Hubspot on a new guide to effective lead generation in the app, which includes a range of tips on TikTok ads best practices, campaign notes, case studies, and more. The full 25-page guide, which is aimed at APAC marketers, is available to download here (with email sign-up), but in this post, […]
Whether you’re a startup, a creator, a big brand, or a nonprofit, social media best practices like the ones shared in this post can keep you on top of the social media game. Remember, social media best practices can change fast. So it’s a wise idea to peep the to-do lists throughout the post even […]
Many people battle with imposter syndrome—mine was compounded by the fact that I dreamed of starting my own coaching company in my non-native language. I was born and raised in Peru, and even though I attended a bilingual school from the age of five, the idea of taking the plunge of building a business in […]
Many factors go into making a profitable website. It takes a lot of upfront work to make an online platform well known. This will require getting known in the industry, winning over a customer base and generating significant revenues. You will need to build it up to a point where other people can help you […]
Running a SaaS company differs from running a regular B2C or B2B brand. So, you can’t apply the same marketing strategies and expect them to work. One primary example of this is email marketing, which looks far different for a SaaS company than other types of businesses. It’s much more complex to run a successful […]
In the professional world, email is the most commonly used means of communication between employees and clients alike. Writing a clear, concise email is arguably one of the best skills you can build to strengthen relationships across the company, effectively communicate with clients and potential customers, and drive more engagement to your content, site, or […]
Isn’t it funny that email marketing remains one of the best tools for reaching your audience despite being such an old channel? This is all thanks to its cost-effectiveness and high ROI potential–the average stands at $36 for every $1 spent. But email marketing also has its faults. The main one is the inevitability that […]
Marketing automation is not a new concept by any means. Its benefits are also well known. Marketing automation saves you time, is scalable, boosts productivity, and so on. But here is the thing. Unless you’ve set up your marketing automation campaigns correctly, these benefits won’t mean a thing. It’s very simple, really. If the automation […]
Email is one of the most powerful and effective communication tools. However, the effectiveness of your email campaigns heavily depends on email deliverability—ensuring your emails reach the intended recipients’ inboxes. One crucial aspect of optimal email deliverability is the IP warm-up. IP warm-up is similar to a runner stretching before a marathon—it prepares the email […]
No one ever says teamwork is simple. Even when your colleagues are easy-going and friendly, at some point, you’re bound to encounter disparities in thought or execution methods for a given task. When it comes to outsourced team members, such as freelancers and consultants, communication and engagement can be even trickier. Likely, you won’t have […]