Business-to-business (B2B) content marketing might sound like a buzzword or trend, but we encourage you to look past the mouthful of words and explore what it can do for your business. So what is B2B content marketing? Well, you’re reading a prime example of it right now. We’re a business—and you’re a business (likely). And […]
Managing a team of salespeople is a complex discipline. And it doesn’t typically involve standing at the front of a boiler room screaming vague platitudes like ABC (Always Be Closing). Instead, managing a sales team requires careful attention to motivations, incentives, individual skills, and weaknesses. These will help your team achieve their performance potential. And […]
Social media and politics have been firmly entwined ever since then-candidate Barack Obama used social networks to launch a grassroots 2008 presidential campaign that engaged voters and donors in ways not seen before in federal politics. In 2008, Obama had five million social followers spread over 15 social networks. By contrast, today, Alexandria Ocasio-Cortez has […]
If you’ve ever watched your favorite book transform into a feature film, you may have wondered how to write a screenplay. What do writers keep that belongs in the original story? How do they know what to cut out? And perhaps most controversial of all, what do you add that does not align with the […]
What a week, we had another big unconfirmed Google search ranking algorithm update. Google Ads had a pretty massive bug with campaign disapprovals and suspensions. Google published a new SEO link best practices. Google has implied its guidelines on policy circumvention for web spam. Google organized its sitemaps documentation. Bug publishers are super concerned with […]
Google has published a new, or vastly revamped, document on SEO link best practices. The previous document was just on how to make your links crawlable but the new one adds tips on anchor text placements, how to write good anchor text, internal links within your content and external links from other sites. As a […]
Design is everywhere. It’s in our homes, our possessions, and in our marketing. And these days, email is also everywhere. More than 90% of Internet users use email, a number even higher among younger audiences. The prevalence of email is a blessing and a curse. It’s a channel you know your audience uses but also […]
Whether you’re new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns. If you’re just getting started, read our guide to email marketing basics first. Already know your way around? Read on and follow these 25 email marketing best practices that’ll keep your customers […]
Mobile devices have taken over our lives. Don’t worry, this isn’t an anti-technology think piece. In 2021, people in the US spent an average of 4 hours and 23 minutes on their phones each day—not including any time they spent actually talking on the phone. Moreover, mobile devices are increasingly the consumers’ home base for […]
Online marketing used to be a niche. Today, it’s a necessity. Between desktop computers, laptops, tablets, and mobile devices, the Internet is where people communicate, learn, and shop. In fact, the average American spends more than 8 hours online every day. But knowing how to get started with online marketing can take time and effort. […]