What’s Advertising and marketing Automation? An Up to date Information (2023)

Automating your marketing tasks seems like a dream come true for many companies, but you might be wondering: How will it affect your customer experience strategy? After all, there’s little point in pouring time into developing catchy drip campaigns if your automation strategy will scare off customers.

There are three cycles that consumers go through before making a purchase, including:

• Awareness
• Consideration
• Purchase

How quickly potential customers pass through these phases depends on the person, their circumstances, and the price (buying a home will require more consideration than choosing a pack of gum). Therefore, if you’re providing your customers with useful advice and information, your automated marketing techniques will statistically be a positive experience for them as they pass from the awareness to the consideration phase.

Similarly, if a customer leaves an abandoned cart, it cues you that they had a genuine interest in your product. In that case, you could create an abandoned email tailored to the product, explaining its features in more detail and how it will benefit them.