ActiveCampaign highlights a summary of each month’s releases so you can continue to scale with a platform that scales with you. What improvements and new features were released in October? Automation of sales engagement. You can now automate a unified sales experience that drives lasting customer relationships. Send one-off emails from a connected account as […]
Tag Archives: Engagement
It’s impossible to deliver a truly connected customer experience that builds relationships when marketing and sales pitches are separated. Current sales engagement solutions have gaps that leave both sales and marketing in the dark. Sales reps are unaware of maintenance campaigns, while marketing has no insight into 1: 1 sales pitches – resulting in fragmented […]
The ICC T20 Cricket World Cup kicks off this weekend, and while cricket is not a major sport in all regions, it is the largest sport in one of the top social media countries with Indian cricket fans investing heavily and in tournament results involved . Against this background, Facebook published a new instructions to […]
Each audience segment has its own unique behaviors and preferences, often due to key demographics such as income level, age, or location. By segmenting your audience based on these relevant defining characteristics, you can better target your messages to your users and ultimately increase engagement. To better understand how age and country affect a customer’s […]
It’s been a busy season for our engineering, product and design teams at Buffer – what we collectively refer to as EPD. In the last eight months alone, we have hired a Chief Product Officer for the first time, promoted a team member to the first VP of Design, completely revised and restructured the organization […]