Saying the US Messaging Engagement Report 2021

Each audience segment has its own unique behaviors and preferences, often due to key demographics such as income level, age, or location. By segmenting your audience based on these relevant defining characteristics, you can better target your messages to your users and ultimately increase engagement.

To better understand how age and country affect a customer’s willingness to interact with brands, we recently added our Global Messaging and Engagement Report 2020. The report surveyed over 4,000 consumers in the US, UK, France, Germany and Japan to find out how email and SMS preferences differ around the world.

Based on the different preferences we have found among consumers in different countries, we have just released a US-specific version of the report. Our new one US Messaging Engagement Report 2021 Reveals how Americans of all ages prefer to connect with brands digitally.

This report consists of findings from 20 in-depth qualitative interviews and over 750 online surveys and contains the following details:

• US Consumers’ News Preferences by Age
• Top reasons consumers interact with or ignore email / SMS messages
• Email / SMS best practices
• Data-driven strategies to improve customer loyalty
• And more

Different generations preferences

Our research has identified some differences in communication preferences among each generation. To give you a taste of the report’s findings, here are two of the unique ways we’ve found certain age groups prefer to hear from brands:

1. Younger recipients are more receptive to creative messages

While Gen Z and Millennial recipients like variety in theirs Subject lines and are not against brands that use the occasional emojis, we found that older generations prefer more conservative subject lines. One Generation X respondent even stated that the presence of an emoji made them more likely to mistake a message for spam.

2. Older generations like SMS

Texting isn’t just for the youngins – baby boomers and Generation Xers actually prefer it more than any other generation. Generation Z and Millennials respondents said they prefer email and social media advertising to SMS (although SMS was a very close third). Older generations named SMS messaging as their second most popular way to interact with brands after email, citing that they prefer the speed, simplicity, and convenience of SMS over other channels.

Whether you’re just starting out with SMS / MMS marketing or looking to tweak your existing program, these results show the importance ofnow your audience. AAudience segmentation can help your brand get the right message across to the right person at the right time. Perfecting this process then increases the likelihood that a person will interact with your message and ultimately do business with your brand.

Download the. down US Messaging Engagement Report 2021 Get access to all of our results now and learn how to develop an email and SMS strategy that suits your US customers’ preferences. You are getting better Understand how customers of all ages would like to interact with your company.