Facebook Shares New Insights into Fan Engagement Across the T20 Cricket World Cup

The ICC T20 Cricket World Cup kicks off this weekend, and while cricket is not a major sport in all regions, it is the largest sport in one of the top social media countries with Indian cricket fans investing heavily and in tournament results involved .

Against this background, Facebook published a new instructions to help marketing professionals to tap into the discussions and trends of the World Cup and to understand the important usage behavior around the event. The guide also has some interesting pointers on how to use Facebook more widely in India – you can download the full 29-page guide, Where the Fans Play, from Facebook here, but in this post we’re going to look at some of the key notes.

First off, Facebook outlines the breadth of World Cup content on its platforms and the focus it has on cricket.

Facebook also highlights the range of cricket influencers and commentators active on its platform, who each have a large, dedicated network and are therefore perfect candidates for brand partnerships.

Facebook is working on brand and influencer partnerships by developing its Brand Collabs Manager platform, and wants to show the potential in this regard with the Cricket World Cup.

Facebook also outlines the various options it has to maximize World Cup content discovery:

While there is also a broader view of Facebook usage in India, which in turn indicates the breadth of its overall reach and presence in the region.

Which is growing fast – with rising technology adoption in India, the second most populous country in the world, Facebook has been working to become a larger part of the country’s digital infrastructure in the hope of establishing itself as a fundamental element and thus an indispensable connection platform for a number of purposes among the millions of mobile web users in the region.

For this reason, Facebook would like to highlight its reach potential with regard to the World Cup in particular – while Facebook also emphasizes this statistic for the overall Facebook video usage.

Facebook published this impressive number for the first time again in April, with in-stream video views that showcase the potential of Facebook video ads to maximize your audience’s exposure and awareness.

As per Facebook:

“Over 2 billion people watch Facebook in-stream videos every month And, globally, 63% of standalone in-stream video ad views are completed. “

There is clearly a strong foundation for Facebook videos to perform while their reach is unmatched especially for Indian cricket fans.

If this affects your target market, then you should definitely take a look at the latest guide from Facebook.

You can download the full Where the Fans Play guide from Facebook here.