Meta’s going to extra effort to help marketers avoid paying Apple’s in-app taxes, which will soon not only apply to subscriptions and donations purchased within iOS apps, but also to boosted posts, which Apple is now classifying as a product within its rules. Apple announced the change in policy back in 2022, but is only […]
Tag Archives: Shares
Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing. And there are some interesting notes in the data provided. First off, Reddit, which will soon be listed on the New York Stock Exchange under the […]
Could LinkedIn groups be making a comeback? I mean, probably not. Long gone are the Halcyon days of robust LinkedIn groups, most of which have since been overrun by spammers and scammers looking to get attention at all costs, which has rendered most groups, and group notifications, as spam themselves. But maybe, there is a […]
Anytime that a company releases a report in the period between Christmas and New Year, when message traction is especially low, it’s going to be received with a level of skepticism from the press. Which is the case this week, with X’s latest performance update. Amid ongoing concerns about the platform’s revised content moderation approach, […]
Yes, I know you’re still planning for the holiday push, and I know that 2024 seems like it’s still a long time away. But it’s really not. 2024 is now just 61 days away, and with that will come a whole new year of planning and initiatives designed to maximize your business performance. And if […]
If you’ve been working in digital marketing for a while, you’re no doubt aware of what all the various metrics and acronyms mean for your process. You know your impression versus your engagement data, your CTR from your CTA, you understand MER, ROAS, etc. But if you’re just starting out, that last sentence probably hurt […]
The Back-to-School push is underway, and Reddit has shared some new insights into how its users are researching their educational purchases, which could help to guide your thinking on how to reach this audience. In addition to its 56-page Back-to-School marketing guide, which it published earlier in the month, Reddit has now also provided an […]
Amid the chaos of the various platform changes and updates of the past few months, it may have been hard to focus on the key element for your business, in running ads, and maximizing your audience reach across social apps. For that, you need to know where your specific audience is most active, rather than […]
If you’re marketing home insurance, you need to be on Reddit… is something that I wouldn’t have anticipated ever writing, but there you go. Based on new research from Redditthere’s significant opportunity for insurers to connect with potential customers via the app. A rising number of people are searching for home insurance information within subreddits, […]
As marketing teams look for new ways to optimize performance, amid increasingly restrictive data flows, and other changes to measurement, new forms of tracking are emerging to take the place of traditional last-click models and other less accurate processes. And with consumers now also following vastly different purchase journeys, media mix modeling (MMM) has become […]