As marketing teams look for new ways to optimize performance, amid increasingly restrictive data flows, and other changes to measurement, new forms of tracking are emerging to take the place of traditional last-click models and other less accurate processes. And with consumers now also following vastly different purchase journeys, media mix modeling (MMM) has become […]
Tag Archives: Shares
Instagram’s added a new info page for businesses looking to maximize their DM connection process, which includes a range of tips and pointers on how to make best use of direct chats to stay in touch with your audience. The overview includes some broad notes on how DMs can be of value to brands in […]
Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more […]
I liked being in the know when it came to current events. I liked learning from others’ stories. I was competitive by nature, and plenty curious too. On top of all that, I even liked to write. Yet still, when I began my first job in journalism at age 22, copy-editing a short-lived English-language business […]
Recently, Google shared, through the Chrome DevRel teamsome recommendations for optimizing the performance of Core Web Vitals in 2023. Core Web Vitals gathers the main factors of a page loading experience, as the user accesses and interacts with its elements. They are loading speed (largest contentful paint or LCP), visual stability (cumulative layout shift or […]
meta has published a new overview of its evolving efforts to coordinate combat influence operations across its apps, which became a key focus for the platform following the 2016 US Presidential Election, in which Russian-based operatives were found to be using Facebook to influence US voters. Since then, Meta says that it has detected and […]
November 23, 2022, 6:30 AM HST Hawaiʻi Volcanoes National Park welcomes almost 2 million visitors each year, and there is one thing park visitors can count on during the holidays: crowds. From Thanksgiving through January is the park’s busiest time of the year, and extremely high visitor concentrations, traffic delays and no available parking at […]
You might remember when she made headlines after declaring that she scrimps on sunscreen. Or when the Goop founder brought a soon-to-sell-out candle titled ‘This Smells Like My Vagina’ to market. Yep, when it comes to Gwyneth Paltrow, her take on wellness can be all kinds of weird, wonderful and sometimes worrying, with die-hard devotees […]
In its most recent performance updateMeta noted that paid messaging will be a key opportunity for the company moving forward, particularly on WhatsApp, which, interestingly, is seeing big growth in North American usage. That’s because social media interactions, overall, are changing. Where people used to share updates to their news feeds, in order to connect […]
In any business, whether you’re starting up or have been established for years, it’s important always to be looking for ways to improve. To build a stronger, more niche-focused business, consider targeting specific types of customers and catering your products and services to them. This can help you stand out in your industry better and […]