Segmentation is the act of grouping your contacts by either attribute or action. The purpose of segmentation is to bring more personalization into your marketing. Our segment builder is one functionality that truly sets ActiveCampaign apart. In other platforms, the segment builder lives in one place and can only be accessed there. But in ActiveCampaign, […]
Get ready to reflect on a year of empowering online marketers with new solutions and enhancements to the GetResponse platform. Join us as we look back on a year of progress and growth. The focus is always on our customers, and we strive to equip them with the tools they need to effectively engage and […]
The world of eCommerce may appear rather daunting with an all-devouring entity like Amazon being such a go-to source for just about any product on the market – let alone music, eBooks, video, and fast delivery. Still, it’s important for small and micro businesses to make themselves present and competitive to ensure that major companies can’t […]
2022 was a year that shook things up for SEO professionals, right? Never-ending Google’s algorithm updates, GA4 getting closer to being a daily reality, users changing search patterns. Yup, there’s a lot to catch on to for 2023. But how to not be lost among this bunch of new information and find the best path […]
Facebook classified political advertisements as not-political by researchers and vice versa. NurPhoto via Getty Images With the 2022 midterm elections fast approaching, and concerns about election misinformation growing, Facebook’s parent company Meta is again touting its Ad Library as an “industry leading” transparency tool that will mitigate them. Researchers have extensively used the Ad Library […]
With Valentine’s Day coming up next week (2/14), TikTok has issued a warning to its users to be wary of romance scams, where fraudsters target vulnerable singles, most commonly via social and dating apps. As explained by tik tok: “In 2020, losses from romance scams reported to the Federal Trade Commission (FTC) topped $304 millionclimbing […]