YouTube’s testing out a new option that will make it easier to skip to the next most engaging part of a clip, while it’s also enabling expanded Remix options within Shorts. First off, YouTube’s trying out a new way to help users skip to the best parts of a clip, via a new AI-driven process […]
YouTube marketers now have another measurement option for their campaigns, with Comscore announcing an expansion of its YouTube measurement capabilities to include YouTube Shorts, as well as YouTube viewership across connected TV (CTV), desktop, and mobile. Though Shorts is the key focus here, given its rising relevance as an entertainment source. As explained by Comscore: […]
YouTube Shorts are bite-sized vertical videos that can supercharge engagement with your audience. Shorts are 15-60 seconds in length, and they’re just as addictive – and easy to create – as a TikTok or Instagram Reel. It’s quick and easy to upload YouTube Shorts, so what are you waiting for? Whether you want to upload […]
Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. While it’s an important part of growth, it’s only one piece of the puzzle. Instead of hyper-focusing on what you can’t control (the Algorithm), focus on what you can – your own results. And how do […]
Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. In this post, we talk […]
With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer. Whether you’re repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on […]
YouTube has announced a range of new tweaks and updates, which are actually fairly significant, in different ways, but particularly if you’re looking to make Shorts a focus heading into the new year. First off, YouTube’s giving shorts creators to capacity to choose a frame from their clip as their thumbnail within the Shorts creation […]
With over 1.5 billion YouTube users now engaging with shorts content every month – equivalent to 75% of the platform’s entire user base – it’s worth considering whether Short video clips may be of benefit in your YouTube strategy, and how you can use the format to best effect. Which is where this new guide […]
Back in March, Gary Illyes and friends hinted that they may try creating short form video content for the Google help documents. Well, Google’s Alan Kent produced one of the first ones on the topic of why it is important to specify image dimensions. Here is an embed of that YouTube short (proper version over […]
YouTube has launched a Valentine’s Day push on its TikTok-like ‘Shorts’ option which encourages creators to express their appreciation for their audience via short clips. As you can see here, YouTube’s calling on creators to share the love on Valentine’s Day through a custom Shorts background, which you can download here. You can then share […]