Tag Archives: Performance

Microsoft Advertising Performance Max Globally Out there

Microsoft announced that Performance Max campaigns are available globally on Microsoft Advertising today, March 5th. So now any advertiser can start using PMax campaigns. Performance Max campaigns are designed to find and convert more customers across the entire network. We do this in real-time by pairing the right creative assets with the right targeting parameters […]

Dao.Ad Review: A Deep Dive Into Its Features and Advertising Performance

Dao.Ad At A Glance Dao.Ad: Offers & Verticals Ad types: Push Notification, In-Page Push, Native, Popunder, Video Verticals: Gambling, Dating, Betting, Utilities, Cryptocurrency, Finance, Nutra, Sweepstakes, Others (WAP click, Youtube, News, Blog, and other content promotions) Dao.Ad: Payment & Investment Cost Model: CPC, CPM (clicks are also paid per thousand here) Minimum Deposit: $50 Payment… […]

Google Ad Strength For Performance Max To Weigh Assets Amount & Selection Extra With Extra AI Rollouts

Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after. This means that Google is adjusting its Ad Strength formula to weigh […]

Reddit Shares Performance Knowledge and Development Technique Forward of Coming IPO

Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing. And there are some interesting notes in the data provided. First off, Reddit, which will soon be listed on the New York Stock Exchange under the […]

Google Ads Performance Max Product Segmentation With Brand & Custom Labels

Google has added to the Performance Max product campaigns within Google Ads brand and custom labels. This allows advertisers the quick ability to segment your products also by brand and custom labels. Thomas Eccel posted about this new feature on X, calling this a “really handy feature.” “Some weeks ago I posted about the “Product […]

Google Ads Search Themes For Performance Max

Google announced the beta launch of Search themes for Google Ads Performance Max campaigns. Search themes are an optional signal you can use to inform Google AI about your business to expand relevant reach across your Google ad campaigns. Note, right now it is optional, but in early 2024, Google will automatically upgrade your existing […]

Bing Webmaster Tools Performance Report Replace

I am excited but also feel let down that the new Bing Webmaster Tools Performance report gained all these new sources of data, including Bing Chat, but the only one you cannot filter on is Bing Chat. We got Bing Images, Bing Videos, Bing News, Bing Knowledge Panels filters, but Bing Chat is combined with […]

Google Provides New AI Tool to Assist Maximize Video Advert Efficiency

Google’s added a new AI tool to help optimize your video ad performance. Called “Creative Guidance”, the new option, built into the Google Ads platform, will assess your videos, and provide feedback on how to improve performance, based on Google’s best practices and requirements. As explained by Google: “To help customers better optimize their ads, […]

Google Ads To Migrate Automobile Ads From Smart Shopping Campaigns To Performance Max

Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google used the word “upgraded,” but it felt weird to write that, so I replaced it with “migrated.” Google explained that all your campaign settings, structure, audience signals, vehicle feeds, […]

How To Create Top-Notch Advert Creatives to Increase Marketing campaign Efficiency

Advertisement In today’s digital age, we are bombarded with an overwhelming amount of content and advertisements on the internet. It seems like everywhere we look, there’s something trying to grab our attention. However, as users, we have developed a selective blindness, ignoring things that don’t interest us directly. This phenomenon is commonly known as “ad […]