Evolving Your Segmentation Expertise…A Look Forward

Segmentation is the act of grouping your contacts by either attribute or action. The purpose of segmentation is to bring more personalization into your marketing. Our segment builder is one functionality that truly sets ActiveCampaign apart. In other platforms, the segment builder lives in one place and can only be accessed there. But in ActiveCampaign, our segment builder is a floating feature that allows you to create “segments on the fly” from several different places within the platform.

We are very excited to highlight a collection of high-value features being released over the next quarter as we begin paving the path to evolving your segmentation experience in the platform.

Select Multiple Tags Within a Single Condition to Make Room for More Conditions

Make room for more conditions! Now, you have the ability to select multiple of your tags from a checkbox dropdown within a single segment condition.

In addition to “tag exists” and “tag does not exist” options, you’ll be armed with a few additional options to help refine your tag segmentation. These include:

• Matches all of
• Matches any of
• Matches none of

This makes complex tag combinations easier to tackle and increases your ability to target specific contacts with a specific message, faster. See use case examples and more in depth details in our help article below!

A Look Behind the Product, With Product

We are cooking up something special with our overall segmentation experience. Watch the video below for an exclusive sneak peek into what’s coming and hear from our product team!