If you believe in free will, we have terrible news — well, at least when it comes to YouTube. Because YouTube’s algorithm for recommendations drives 70% of what people watch on the platform. That is some seriously staggering influence! So it’s no surprise that marketers, influencers, and creators are obsessed with unlocking the secret of […]
YouTube has continued to dominate the world of video sharing. These days, it’s a one stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats that […]
YouTube’s testing out a new option that will make it easier to skip to the next most engaging part of a clip, while it’s also enabling expanded Remix options within Shorts. First off, YouTube’s trying out a new way to help users skip to the best parts of a clip, via a new AI-driven process […]
YouTube‘s looking to expand its disclosures around AI generated content, with a new element within Creator Studio where creators will have to disclose when they upload realistic-looking content that’s been made with AI tools. As you can see in this example, now, YouTube creators will be required to check the box when the content of […]
Nobody’s out here on YouTube straight up uploading and hitting publish all willy-nilly in 2024. Scheduling YouTube videos helps you keep a consistent content calendar and allows you to publish at the best times for your audience. Effective content planning is the backbone of every content marketing strategy — and scheduling your videos in advance […]
Monetizing your YouTube channel boils down to this: provide value, stay authentic, and leverage the tools at your disposal. Whether it’s through engaging content that attracts premium subscribers or crafting videos that make brands want to partner with you, success comes from understanding your audience and delivering what they love. Remember, like most things in […]
If Ali Abdaal can’t think of a sufficiently intriguing thumbnail for his video ideas, he won’t even make the video. No matter how great the idea is, the YouTuber with 5 million subscribers revealed it’s not worth the effort of writing, recording, and editing a video if he doesn’t have a showstopper thumbnail for it […]
YouTube marketers now have another measurement option for their campaigns, with Comscore announcing an expansion of its YouTube measurement capabilities to include YouTube Shorts, as well as YouTube viewership across connected TV (CTV), desktop, and mobile. Though Shorts is the key focus here, given its rising relevance as an entertainment source. As explained by Comscore: […]
My company, Galan Leather Co., sells a fairly niche product: handmade leather and wood writing accessories, plus other craft goods that writing and stationery enthusiasts will appreciate. Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Given our products’ aesthetic […]
Choosing between TikTok and YouTube is like picking your favorite ice cream flavor — it’s all about what hits the spot for you. They’re obviously not the same platform, so knowing the best place to post your videos is going to be a crucial factor for your growth. In this post, I’ll be cutting through […]