YouTube marketers now have another measurement option for their campaigns, with Comscore announcing an expansion of its YouTube measurement capabilities to include YouTube Shorts, as well as YouTube viewership across connected TV (CTV), desktop, and mobile. Though Shorts is the key focus here, given its rising relevance as an entertainment source. As explained by Comscore: […]
Tag Archives: partnership
Given the various misleading data points that X’s team has communicated since Elon Musk took ownership of the app, which are seemingly designed to give the impression that the platform is performing better than it actually is, it’s hard to trust the numbers that they do share, because we don’t have any way of verifying […]
A business partnership is a highly effective way to maximize professional resources and achieve success. Here’s a look at how you can determine whether forming one is the right move for your business. Sometimes, two (or more) heads really are better than one, including when it comes to business. Partnering up with another entrepreneur or […]
Businesses of all sizes can now use print mailing automation to expand their sales and loyalty tools ActiveCampaign, the leader in marketing automation, email marketing and CRM, is enabling growing businesses to send letters and postcards automatically and in a highly customized manner through its new integration with Deutsche Post. This fully automated process saves […]
From left: Sandra Lawrence, accounts manager, University of the Commonwealth Caribbean (UCC); Michael Gordon, chief innovation officer, UCC; Richard Mitchell, group manager — digital and social media marketing, UCC; Tennille Howell-Hussey, manager of Business Development and Consulting Institute, UCC Group; Dr Haldane Davies, president, UCC; Denniston Brown, managing director, Niche Financing Ltd; D’Andra Walters-Brown, operations […]
Pinterest has announced a new activation, in partnership with The Louvre, which will enable users to experience the historic art gallery via video elements within the app. The video series will take users behind the scenes, and showcase unseen elements of the space, providing more engagement opportunities. As explained by Pinterest: “Through a series of […]
JACKSONVILLE, Fla., October 06, 2022–(BUSINESS WIRE)–NYMBUS®, a leading provider of banking technology solutions, announces a partnership with Saint Louis Bank to launch a new digital financial brand and banking services designed to increase their support of small to medium-sized law firms and other members of the legal community in the Midwest and beyond. “While Saint […]
Get instant alerts when news breaks on your stocks. Claim your 1-week free trial to StreetInsider Premium here. JACKSONVILLE, Fla.–(BUSINESS WIRE)– NYMBUS®, a leading provider of banking technology solutions, announces a partnership with Saint Louis Bank to launch a new digital financial brand and banking services designed to increase their support of small to medium-sized […]
JACKSONVILLE, Fla.–(BUSINESS WIRE)–NYMBUS®, a leading provider of banking technology solutions, announces a partnership with Saint Louis Bank to launch a new digital financial brand and banking services designed to increase their support of small to medium-sized law firms and other members of the legal community in the Midwest and beyond. “While Saint Louis Bank’s core […]
TikTok’s looking to help marketers better track response to their in-app campaigns via a new partnership with NCSolutionswhich will provide new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase. NCSolutions utilizes machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad […]
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