Tag Archives: measurement

Social Media Marketing

Comscore Provides Shorts Measurement into Expanded YouTube Knowledge Partnership

Posted on by admin
06
Mar

YouTube marketers now have another measurement option for their campaigns, with Comscore announcing an expansion of its YouTube measurement capabilities to include YouTube Shorts, as well as YouTube viewership across connected TV (CTV), desktop, and mobile. Though Shorts is the key focus here, given its rising relevance as an entertainment source. As explained by Comscore: […]

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Social Media Marketing

TikTook Shares New Insights into the Effectiveness of Advertising Combine Modelling in Advert Measurement

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05
May

As marketing teams look for new ways to optimize performance, amid increasingly restrictive data flows, and other changes to measurement, new forms of tracking are emerging to take the place of traditional last-click models and other less accurate processes. And with consumers now also following vastly different purchase journeys, media mix modeling (MMM) has become […]

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Social Media Marketing

TikTok Pronounces New Partnership with NCSolutions on Improved Model Raise Measurement

Posted on by admin
14
Jul

TikTok’s looking to help marketers better track response to their in-app campaigns via a new partnership with NCSolutionswhich will provide new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase. NCSolutions utilizes machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad […]

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Social Media Marketing

Three pillars can simplify measurement for entrepreneurs – Nielsen

Posted on by admin
28
Oct

Marketing budgets have always been put to the test. But the arrival of the pandemic nearly two years later and its ongoing presence continue to underscore the need to spend efficiently and effectively. It is therefore more and more important to measure accurately and holistically, especially as brands are increasingly using new channels and platforms […]

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