Tag Archives: MicroInfluencers

Social Media Marketing

YouTube is Our Highest-Converting Channel Thanks to Micro-Influencers: Right here’s Our Technique

Posted on by admin
21
Feb

My company, Galan Leather Co., sells a fairly niche product: handmade leather and wood writing accessories, plus other craft goods that writing and stationery enthusiasts will appreciate. Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Given our products’ aesthetic […]

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Content Marketing

The way to Take Benefit of The Surprising Rise of Micro-Influencers

Posted on by admin
26
Feb

Opinions expressed by Entrepreneur contributors are their own. The concept of influencer marketing has been around for a while, but it has traditionally been focused on celebrities and individuals with large followings. However, the rise of micro-influencers has changed the game. With a small but dedicated following, these individuals are considered experts in their respective […]

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