But what exactly is SEO for small business, and what does it entail? More importantly, what can you start doing today to give your SEO strategy a much-needed boost? Let’s dive in. What Is SEO Strategy for Small Business? SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web […]
Monetizing your YouTube channel boils down to this: provide value, stay authentic, and leverage the tools at your disposal. Whether it’s through engaging content that attracts premium subscribers or crafting videos that make brands want to partner with you, success comes from understanding your audience and delivering what they love. Remember, like most things in […]
When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me. It felt like advertising or brand sponsorships would water down the content. Plus, I never liked the idea of monetizing an audience for the sake of […]
amide ongoing concerns about its data gathering processesand its possible linkage to the Chinese Government, TikTok’s influence continues to grow, with the platform now a key source of entertainment for many of its billion active users. And it’s not just entertainment, TikTok is also increasingly being used for search, with Google reporting earlier this year […]
Kate Bland shot for the Financial Times by Alastair Levy Kate Bland has described Spiracle as a “bookshop” so many times that people sometimes get confused and think she’s talking about a real place. In fact, the company operates from a basement office in north London and its product is digital: an audiobook subscription platform […]
🖊️ Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out the second episode here. In 2014, Buffer was […]
Much like Gretchen desperately attempted to get “Fetch” going in Mean Girls, Instagram is obsessed with trying to make Reels happen. Instagram has rewarded Reels users with an algorithm boostprioritized Reels on feeds and the explore page, and now, the platform has started what is essentially a recycling program, allowing users to easily repurpose Instagram […]
On the surface, Michael and Matthias Roesch, the German brothers behind German exhibitor, sales agent and pan-European distributor Kinostar, have little in common with Ron and Russell Mael, the duo behind legendary L.A. cult band Sparks, other than sibling ties and parents with a penchant for first-name alliteration. But much like the Maels, the Roesches […]
While Black Friday existed long before the Internet, there was Small Business Saturday – well … [+] only now in the 11th year – was really born in the age of social media. getty Christmas is just around the corner, but first comes Black Friday, which in the age of e-commerce and online retailers – […]