In the vast panorama of the retail calendar, punctuated by events like Black Friday and Cyber Monday, there exists a day dedicated to the heart and soul of our communities: Small Business Saturday. Originating in 2010 to support local enterprises during one of the busiest shopping periods of the year, this day has swiftly burgeoned […]
Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. – Keegan Edwards There’s no end to the tasks small business owners have to juggle daily. When you’re managing everything from strategy to sales, adding […]
Small businesses face some branding challenges that larger businesses don’t need to deal with. How to build your brand on a small budget. Time. Having the in-house talent to put together stunning brand guidelines and logos. Even though small businesses sometimes have marketing challenges related to a lack of resources, there are also a few […]
Is your website failing to generate the results you hoped for? Want to learn the most common website design mistakes small businesses make? The team from Studio1Design shares its website mistakes to avoid in this infographic. Here are a few that make their list: Outdated look and feel Not leading with value first No lead […]
When I started my business, I was far from a content strategy or digital marketing expert. I launched BAUCE Magazine with an English degree and a dream: To create a lifestyle site that would help women from disadvantaged backgrounds attain wealth, build their empires, and look good while doing it. So, I just wrote the […]
There’s a long list of incredible scheduling software solutions to choose from, each with its own unique set of features and benefits. This software is crucial for many marketing teams, giving you the ability to automate the scheduling process, improve team efficiency, and increase productivity by freeing up time to focus on other tasks. In […]
Opinions expressed by Entrepreneur contributors are their own. Social media, content marketing and paid media are powerful tools that can drive the success of public relations (PR) efforts. With a plethora of creative options available, such as compelling content on social channels and targeted advertising campaigns, small businesses can now reach more people than ever […]
In part one we learned about Amy Toman and her love for small business. We dug more into that love in part two and also spoke about helping small businesses with local optimization, even with low budgets. Plus, we spoke about the Google Product Experts community. Most local SEOs care deeply about small businesses, she […]
Small business marketing can be challenging with a limited budget or a small team. However, content marketing allows small businesses to reach new audiences and expand brand awareness without an advertising budget. But where do you begin? Do you try to create a viral post on social media or start a weekly blog? The answer […]
Amy Toman and I met at a beach in New Jersey on a stormy rainy day, because we wanted to be weather reporters. Amy is a local SEO specialist at Digital Law Marketing and is also a Google Product Expert for Google Business Profiles. Amy told us her history, being born in Brooklyn but not […]